via press release:
Discovery Channel Has Best Second Quarter Ever for Men 25 -54
Deadliest Catch #1 Across All Key Demos;
, Boost 2Q11 Performance Significantly
(Silver Spring, Md.) Powered by strong returning series and breakout new hits, Discovery Channel had its best Second Quarter ever among Men 25-54. DEADLIEST CATCH completed second quarter as cable’s #1 show on Tuesdays and cable’s #2 show across all nights among Persons 25-54 and Men 18-49. , , , DUAL SURVIVAL and SWAMP LOGGERS all finished in the Top 5 among key demos on their respective nights and pushed Discovery +6% in Men 18-49.
In June alone, in all key demos, Monday nights have experienced double-digit growth +7% to +34% and Fridays have shot up +18% to +60%. It has been the network’s third best June ever among Men 25-54 and Men 18-49 delivery.
New breaking news specials MEGAQUAKE: HOUR THAT SHOOK JAPAN and KILLING BIN LADEN earned double-digit and triple-digit gains in key Persons and Male demos, versus respective 2Q10 time slot delivery.
In 2Q11, Discovery Prime ranked as the #5 ad-supported cable network for Persons and Men 25-54. It also ranked in the top ten for Men 18-49 (#5), Persons 18-49 (#7) and Men 18-34 (#9).
Discovery was a top-5 ad-supported cable network in key demos on Tuesdays in 2Q11: Persons and Men 25-54 (#2), Persons and Men 18-49 (#2), Women 25-54 (#3), Women 18-49 (#4), P2+ (#5) and HH (#5) delivery.
Among Men 25-54 in delivery, Discovery Channel placed in the top ten every night of the week during second quarter: Sunday (#6), Monday (#5), Tuesday (#2), Wednesday (#7), Thursday (#7), Friday (#6) and Saturday (#8).
On tap for third quarter on Discovery Channel: Current season of DEADLIEST CATCH, the powerhouse SHARK WEEK, a new season of, special event series CURIOSITY and RISING: REBUILDING GROUND ZERO, as well as the exciting new competition series ONE MAN ARMY.