Summer Debut of ‘Melissa & Joey’ Surges; ‘State of Georgia’ is ABC Family’s #2 Comedy Launch Ever in Adults 18-49

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via press release:

Summer Debut of “Melissa & Joey” Surges Over Last Fall’s Finale in All Demos

~Is Wednesday’s No. 1 Prime Cable Telecast in Females 12-34

~Ranks No. 1 Across All Cable at 8 O’Clock in Target Categories

~Stands as the Series’ No. 2 Telecast on Record in Teens 12-17
~Doubles and Triples Year-Ago Time Period Levels in Key Demos

“State of Georgia” is ABC Family’s No. 2 Comedy Launch Ever in Adults 18-49

~ Ranks as Cable’s No. 1 Program in the Half-Hour in Target 18-34, 18-49 and 12-34 Demos

~Stands Among Wednesday’s Top 5 Prime Telecasts in Women 18-34 and Females 12-34

~Outperforms Year-Ago Time Period Averages by Double-Digit Percentages

 

“Melissa & Joey” (8:00-8:30 p.m.)

Airing opposite NBC’s finale of “The Voice,” the 1B summer premiere of ABC Family’s “Melissa & Joey” delivered the series’ No. 2 telecast of all time in Teens 12-17 (310,000), ranked as Wednesday’s No. 1 telecast in Prime in Females 12-34 (639,000), and was the No. 1 cable telecast in its time period in Adults 18-34 (518,000), Women 18-34 (391,000), Women 18-49 (593,000) and Females 12-34.

 

  • “Melissa & Joey” placed among Wednesday’s Top 5 prime cable telecasts in Women 18-34
    (No. 3), Women 18-49 (No. 4) and Viewers 12-34 (No. 5).

 

  • The 1B season debut of “Melissa & Joey” outperformed its season 1A finale (10/26/10) across the board, including by 18% in Adults 18-34 (518,000 vs. 439,000), by 29% in Women 18-34 (391,000 vs. 304,000), by 18% in Women 18-49 (593,000 vs. 504,000), by 23% in Viewers 12-34 (829,000 vs. 672,000) and by 44% in Females 12-34 (639,000 vs. 445,000).

 

  • “Melissa & Joey” outperformed its season 1A (8/7-10/26/10) by double-digit percent margins in Women 18-34 (+15% – 391,000 vs. 341,000), Viewers 12-34 (+17% – 829,000 vs. 708,000) and Females 12-34 (+29% – 639,000 vs. 496,000).

 

  • “Melissa & Joey” also catapulted over year-ago time period levels (6/30/10), climbing by 66% in Total Viewers (1.5 million vs. 906,000), by 158% in Adults 18-34 (518,000 vs. 201,000), by 208% in Women 18-34 (391,000 vs. 127,000), by 95% in Adults 18-49 (783,000 vs. 402,000), by 123% in Women 18-49 (593,000 vs. 266,000), by 148% in Viewers 12-34 (829,000 vs. 334,000) and by 172% in Females 12-34 (639,000 vs. 235,000).

 

“State of Georgia” (8:30-9:00 p.m.)

Against an extremely competitive landscape that included the finale of NBC’s “The Voice,” ABC Family’s newest original series, “State of Georgia,” debuted as the network’s No. 2 comedy launch of all time in Adults 18-49 (737,000), behind only last summer’s launch of “Melissa & Joey,” and easily ranked No. 1 across all cable in the half hour in Adults 18-34 (458,000), Women 18-34 (345,000), Women 18-49 (553,000), Viewers 12-34 (720,000) and Females 12-34 (571,000).

 

  • “State of Georgia” ranked among Wednesday’s Top 5 cable programs in Females 12-34 (No. 4) and Women 18-34 (No. 5).

 

  • “State of Georgia” exceeded year-ago time period levels (6/30/10) by impressive margins in target demos: +64% in Adults 18-34 (458,000 vs. 280,000), +102% in Women 18-34 (345,000 vs. 171,000), +37% in Adults 18-49 (737,000 vs. 538,000), +67% in Women 18-49 (553,000 vs. 331,000), +69% in Viewers 12-34 (720,000 vs. 426,000) and +99% in Females 12-34 (571,000 vs. 287,000).

 

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