ABC’s New Thursday Line-Up Wins All 3 Hours in Prime for the 2nd Straight Week
via press notes:
Heading into the 4th of July holiday weekend, ABC’s new Thursday line-up ranked #1 for the night for the 2nd week running among Adults 18-49, beating Fox by 31%, CBS by 42% and NBC by 143%. In fact, for the 2nd straight week, ABC’s programs won each of their respective time slots.
At 8pm, ABC’s Wipeout led its time period for the 2nd consecutive week in both Total Viewers and Adults 18-49, beating its unscripted competition on Fox (So You Think You Can Dance) by 1.5 million viewers and by 19% in young adults. In fact, the ABC unscripted series qualified as Thursday’s #1 TV program in Adults 18-49 for the 2nd straight week and was the top-rated broadcast program with Teens 12-17 and Kids 2-11.
During the 9 o’clock hour, ABC’s Expedition Impossible took first place for the 2nd week in a row in Adults 18-49. Exhibiting impressive lead-in compatibility, the new unscripted series retained nearly all of its lead-in with Total Viewers (95%) and Adults 18-49 (95%), while holding onto 100% of its Wipeout lead-in with key Women (W18-34/W18-49) and Teens 12-17.
ABC’s Rookie Blue finished first in Thursday’s 10 o’clock hour in Adults 18-49 for the 2nd consecutive week. The ABC summer drama tripled NBC’s Love Bites in Total Viewers, while doubling NBC’s scripted competition in the key young adult demo. In addition, Rookie Blue improved the hour for ABC in viewers and young adults versus the year-ago night (Boston Med on 7/1/10).