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TV Ratings Thursday: 'Expedition Impossible' 'Rookie Blue' and All Other Originals Down

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July 1st, 2011

Scoreboard ABC FOX Uni CBS NBC CW
rating/Share: Adults 18-49 1.7/6 1.3/4 1.2/4 1.2/4 0.7/2 0.3/1
Rating/Share: Adults 18-34 1.4/5 1.2/5 1.3/5 0.6/2 0.5/2 0.3/1
Total Viewers (million) 6.019 3.960 3.027 6.755 2.022 .861

ABC won the last night of June with the advertising-coveted adults 18-49 while CBS won with the press release friendly total viewers.

Unsurprisingly, headed into a three day holiday weekend, which will  no doubt be a four-day weekend for some, all originals fell last night.  At 8pm, Wipeout won but was down 21% from last week to a 1.9 adults 18-49 rating. So You Think You Can Dance was down 20% to a 1.6 adults 18-49 rating.

At 9pm Expedition Impossible won the hour but was down 25% from last week's premiere to a 1.8 adults 18-49 rating.  Rookie Blue took the 10pm hour, it was down too, but only 13% to a 1.4 adults 18-49 rating.  Love Bites was down a tenth (also 13%) to a 0.7 rating.

Late-night results are below the primetime data.

Overnight ratings for Thursday, June 30, 2011: 

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Wipeout 1.9/7 6.50
FOX So You Think You Can Dance 1.6/6 5.04
CBS The Big Bang Theory (R) 1.5/6 6.60
NBC Community (R) 0.6/2 2.10
CW Vampire Diaries (R) 0.3/1 0.84
8:30 CBS Rules of Engagement (R) 1.1/4 4.94
NBC 30 Rock (R) 0.7/2 2.02
9:00 ABC Expedition Impossible 1.8/6 6.13
CBS CSI (R) 1.1/4 6.73
FOX Glee (R) 0.9/3 2.88
NBC The Office (R) 1.0/3 2.42
CW Nikita (R) 0.3/1 0.88
9:30 NBC Parks & Recreation (R) 0.9/3 2.01
10:00 ABC Rookie Blue 1.4/4 5.43
CBS The Mentalist (R) 1.3/4 7.77
NBC Love Bites 0.7/2 1.80

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via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 1.6/4 with an encore telecast delayed by Wimbledon coverage; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore delayed by Wimbledon coverage; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.0/4 in metered-market households with an encore delayed by Wimbledon coverage) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore delayed by Wimbledon coverage) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore delayed by Wimbledon coverage and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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