“Boston Pops Fireworks Spectacular” Wins Time Period in Viewers; Up 22% Versus Last Year

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via press release:

July 5, 2011

 

“BOSTON POPS FIREWORKS SPECTACULAR” WINS TIME PERIOD

IN VIEWERS

 Fireworks Special Up +22% in Adults 18-49 and +7% in Adults 25-54

Versus Last Year

 

CBS’s broadcast of the BOSTON POPS FIREWORKS SPECTACULAR won its time period in viewers and posted year-to-year gains in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Monday, July 4.

 

BOSTON POPS FIREWORKS SPECTACULAR (S) was first in households (4.0/08) and viewers (6.58m); it was second in adults 25-54 (1.6/05) and adults 18-49 (1.1/04).  Compared to last year’s special (on Sunday, July 4), CBS was up +7% in adults 25-54 (from 1.5/06) and +22% in adults 18-49 (from 0.9/04).

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