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TV Ratings : Kaboom! NBC Wins Holiday Monday as Macy's Fireworks Spectacular Has Most Total Viewers Since 2000

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July 5th, 2011

Scoreboard NBC Uni CBS ABC FOX CW
Adults 18-49: Rating/Share 1.6/6 1.2/5 1.0/4 0.8/7 0.7/2 0.2/1
Adults 18-34: Rating/Share 1.1/5 1.2/5 0.6/3 0.5/2 0.6/3 0.2/1
Total Viewers (million) 6.281 2.698 4.883 3.064 1.921 .434

NBC easily won a slow 4th of July holiday night where the only originals were fireworks related programming on NBC and CBS. NBC's Macy's Fourth of July Fireworks Spectacular won out over CBS's (in fact, in head-to-head competition at 10p the encore of the Macy's fireworks bettered the first run of  CBS's Boston Pops Fireworks Spectacular (1.4 adults 18-49 rating versus 1.1).  The 9pm telecast scored a 2.1 with adults 18-49, up 50% from last year's 1.4 rating, and its best 18-49 rating since 2007  It was the most total viewers since July 4, 2000.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, July 4, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 NBC America's Got Talent (R) 1.2/5 4.86
CBS How I Met Your Mother (R) 0.9/3 3.18
FOX MasterChef (R) 0.9/3 2.30
ABC The Bachelorette (R) 0.7/3 3.08
CW 90210 (R) 0.2/1 0.51
8:30 CBS Mike & Molly (R) 0.8/3 3.43
9:00 NBC Macy's 4th of July Fireworks Spectacular 2.1/7 8.65
CBS Two and a Half Men (R) 1.2/4 4.63
ABC The Bachelorette (R) 0.7/3 3.09
FOX House (R) 0.5/2 1.55
CW Gossip Girl (R) 0.1/0 0.36
9:30 CBS Mike & Molly (R) 1.1/4 4.90
10:00 NBC Macy's 4th of July Fireworks Spectacular (R) 1.4/5 5.34
CBS Boston Pops Fireworks Spectacular 1.1/4 6.58
ABC Extreme Makeover: Weight Loss Edition (R) 1.0/4 3.02

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via NBC press note:

In Late-Night Metered Markets Monday night:
• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.0/3 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/5 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.3/2 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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