Coverage of CONMEBOL Copa America Match Between Chile and Mexico Averages 4 Million Viewers for Univision

Categories: Network TV Press Releases

Written By

July 6th, 2011

via press release:

EXCLUSIVE COVERage of CONMEBOL copa america MATCH BETWEEN CHILe AND MEXICO delivers A BIG BANG ON JULY 4 WITH 7.2 MILLION VIEWERS

 

Univision #1 Broadcast Program of Entire Day in Key Demos in Los Angeles, Houston, Dallas, Phoenix, San Francisco, Chicago and Sacramento

 


MIAMI, FL – JULY 6, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of Monday’s CONMEBOL Copa America 2011 match delivered a reach of 7.2 million viewers who tuned in to all or part of Chile’s 2-1 win over Mexico.

In addition, Univision’s Sunday broadcast of the Copa America match between Brazil and Venezuela averaged 1.7 million viewers. Telefutura’s July 1 broadcast of the Argentina and Bolivia averaged 1.5 million viewers.

 

In conjunction to live coverage across Univision and TeleFutura, Univision offers free streaming of all CONMEBOL Copa America 2011 matches online at www.UnivisionDeportes.com, where the three matches averaged over 30,000 daily unique media players, according Univision MRC Audited Metrics from July 1 through July 4. For a schedule of Copa America live streams online and on mobile, visit: http://futbol.univision.com/copa-america/calendario.

The oldest competition of soccer teams in the world, Copa America is the premiere tournament for CONMEBOL, the continental governing body of the sport in South America.

ADDITIONAL NATIONAL HIGHLIGHTS:

 

Univision’s broadcast of Monday night’s Copa America match between Chile and Mexico (8:20 p.m. to 10:45 p.m. ET) averaged:

 

  • 4.0 Million Persons 2+ (4,032,000)
  • 1.5 Million Persons 12-34 (1,535,000)
  • 1.3 Million Adults 18-34 (1,295,000)
  • 2.5 Million Adults 18-49 (2,538,000)
  • 900,000 Men 18-34 (900,000)
  • 1.7 Million Men 18-49 (1,678,000)

 

Source: The Nielsen Company, NPM; Live + SD 7/4/11 Nielsen Fast National Ratings, Reach based on 7/4/11 Nielsen Fast Cume, 6+ minute qualifier.

 

Additionally, on Sunday, July 3, Univision’s airing of Copa America’s match between Brazil and Venezuela (2:48 p.m. to 5:09 p.m.) averaged:

 

  • 1.7 Million Persons 2+ (1,664,000)
  • 684,000 Persons 12-34
  • 581,000 Adults 18-34
  • 988,000 Adults 18-49
  • 417,000 Men 18-34
  • 726,000 Men 18-49

 

Source: The Nielsen Company NPM, Live +SD 7/3/11 Nielsen Fast National Ratings.

 

TeleFutura’s broadcast of the Friday, July 1 Copa America match between Argentina and Bolivia at 8:30 p.m. ET averaged:

 

  • 1.5 Million Persons 2+ (1,549,000)
  • Beat Telemundo (TEL) during broadcast prime by over 43%
  • Season-to-date ranks as the #4 sports telecast on TeleFutura
  • 514,000 Adults 18-34
    • Ranked #3 broadcast network for the night beating TEL by over 87%
  • 984,000 Adults 18-49
    • Beat TEL during broadcast prime by over 85%
    • Season-to-date ranks as the #5 sports telecast on TeleFutura
  • 939,000 Adults 25-54
    • Beat TEL during broadcast prime over 69%
    • Season-to-date ranks as the #5 sports telecast on TeleFutura
  • 331,000 Men 18-34
    • Ranked #1 broadcast network for the night beating TEL by over 101%
  • 658,000 Men 18-49
    • Ranked #2 broadcast network for the night beating TEL by over 132%
    • Season-to-date ranks as the #5 sports telecast on TeleFutura
  • 636,000 Men 25-54
    • Beat TEL during broadcast prime by over 126%
    • Season-to-date ranks as the #5 sports telecast on TeleFutura
  • 941,000 Households
    • Beat TEL during broadcast prime by over 37%
    • Season-to-date ranks as the #4 sports telecast on TeleFutura

     

    Source: The Nielsen Company, NPM; Live + SD data; Broadcast Prime 8:00 p.m. to 11:00 p.m. (Percentages based on average of TeleFutura vs. broadcast networks during broadcast prime.); Season to date (9/20/10- 7/1/11).

     

    Through the six matches airing over the holiday weekend on Univision and TeleFutura, Copa America 2011 is averaging:

     

    • 1.8 Million Persons 2+ (1,765,000)
    • 1.1 Million Adults 18-49 (1,079,000)
    • 665,000 Persons 12-34
    • 568,000 Adults 18-34
    • 737,000 Men 18-49
    • 399,000 Men 18-34

     

    Source: The Nielsen Company, NPM; Live + SD data; Copa America 2011 (7/1/11-7/4/11) Nielsen Fast National Ratings.

     

    LOCAL HIGHLIGHTS:

    Regardless of language, on Monday, July 4, Univision’s coverage of the Copa America match between Chile and Mexico made Univision the highest viewed broadcast station during the time period among:

    • Among Persons 2+ in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
    • Among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and People 12-34 in Los Angeles, Miami, Houston, Dallas, Chicago Phoenix, San Francisco and Sacramento

     

    Univision’s coverage of the Copa American match between Chile and Mexico was also the #1 broadcast program during the entire day (6:00 a.m. to 2:00 a.m.):

    • Among Persons 2+ in Los Angeles and Dallas
    • Among Adults 18-49 in Los Angeles, Houston, Dallas, Phoenix and San Francisco
    • Among Men 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
    • Among Adults 18-34 in Los Angeles, Houston, Dallas and Chicago
    • Among Men 18-34 in Los Angeles, Houston, Dallas, Chicago and Sacramento
    • Among People 12-34 in Los Angeles, Houston, Dallas, Chicago  and  San Francisco

     

    During Univision’s coverage of the Copa America match between Chile and Mexico, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined:

    • Among Persons 2+ in Los Angeles
    • Among Adults 18-49 in Los Angeles, Dallas and San Francisco
    • Among Men 18-49 in Los Angeles, Houston, Dallas, Chicago, San Francisco and Sacramento
    • Among Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, San Francisco and Sacramento
    • Among Men 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
    • Among People 12-34 in Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

     

    In fact, during the Chile vs. Mexico match, KMEX Univision 34 in Los Angeles had:

    • More than four times the combined viewership of the ABC, CBS, NBC and FOX stations among Adults 18-49
    • More than six  times the viewership of the ABC, CBS, NBC and FOX stations among Men 18-49
    • More than eight times the viewership of the ABC, CBS, NBC and FOX stations among Adults 18-34
    • More than 10 times the viewership of the ABC, CBS, NBC and FOX stations among Men 18-34
    • More than nine times the viewership of the ABC, CBS, NBC and FOX stations among People 12-34

     

    Among Men 18-34, Univision local stations had:

    • More than two times the combined viewership than the ABC, CBS, NBC and FOX stations in Dallas and San Francisco

     

    In San Francisco, the Univision local station had more than two times the combined viewership among Adults 18-34 and People 12-34.

     

    Source:  The Nielsen Company, NSI ratings (7/1/11-7/4/11), live game across time zones. Live+SD.

     
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