‘Pretty Little Liars,’ ‘Secret Life,’ ‘Switched at Birth’ Lead ABC Family to Cable Primetime Win with Women 18-34

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via press release:

Ratings Highlights for June 27-July 3, 2011

Final National Ratings

Holding the Week’s Top 3 Scripted Cable Telecasts,
ABC Family is the No. 1 Cable Network in Prime in Women 18-34

“The Secret Life of the American Teenager” is Cable’s No. 1 Show in Key Women

~Ranks a Solid No. 2 in Females 12-34, Behind “Pretty Little Lairs”

“Pretty Little Liars” Stands as Cable’s No. 1 Telecast in Females 12-34

~Is Cable’s No. 3 Scripted Telecast in Women 18-34, Behind “Secret Life” and “Switched”

In its Fourth Week, “Switched at Birth” is the Week’s No. 2
Cable Telecast in Women 18-49, Behind only “Secret Life”

 

ABC Family

Boasting the week’s Top 3 scripted cable telecasts with “The Secret Life of the American Teenager,” “Pretty Little Liars” and “Switched at Birth,” ABC Family ranked as cable’s No. 1 network in Prime in Women 18-34 (236,000). In addition, powered by the week’s Top 3 cable telecasts with Females
12-34 (398,000), ABC Family ranked as cable’s No. 2 network in Prime.

 

  • Monday’s all new “The Secret Life of the American Teenager” (8:00 – 9:00 p.m.) stood as the week’s No. 1 cable telecast in Women 18-34 (838,000/2.5 rating) and Women 18-49
    (1.3 million/1.9 rating), and placed No. 2 in Females 12-34 (1.3 million/2.9 rating), behind only “Pretty Little Liars.”

 

  • Tuesday’s original “Pretty Little Liars” (8:00 – 9:00 p.m.) ranked as the week’s No. 1 cable telecast in Females 12-34 (1.5 million/3.2 rating), and was the No. 3 scripted cable telecast in Women
    18-34 (739,000/2.2 rating), behind only “Secret Life” and “Switched at Birth.”

 

  • In its fourth week, “Switched at Birthranked as cable’s No. 2 telecast in Women 18-49
    (1.2 million/1.8 rating) and No. 3 in Females 12-34 (1.2 million/2.6 rating), while registering as cable’s No. 2 scripted telecast of the week in Women 18-34 (747,000/2.2 rating), behind only “Secret Life.”

 

 

Source: Nielsen Media Research (National Ratings, Live + Same Day. Week of 6/27-7/3/11.

 

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