Ratings Notes for TBS, TNT, Adult Swim, HLN, truTV; Including ‘Falling Skies,’ ‘Leverage,’ ‘Franklin & Bash,’ ‘Conan’ & More

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via ratings notes from Turner:

Driven by continuing coverage of the Casey Anthony trial, HLN ranked as basic cable’s #7 network in total day among total viewers and adults 25-54 for the week, besting FOX News Channel in both categories. HLN also ranked #6 among total viewers in primetime. Last week marked HLN’s best weekly performance ever among total viewers in prime and total day, and second best week ever among P25-54 in total day (behind only the week of 9/11/01).

TNT’s epic series Falling Skies drew an impressive 4.1 million viewers (Live + Same Day) over the holiday weekend, with 1.8 million adults 18-49 and 2.1 million adults 25-54.

Falling Skies continues to flex its muscle in time-shifted viewing. The two-hour June 19 series premiere – cable’s top series launch of 2011 – grabbed a total of 8 million viewers in Live + 7 viewing, with 3.8 million adults 18-49 and 4.5 million adults 25-54. And in Live + 3, the June 26 episode has grown to 5.7 million viewers, 2.8 million adults 18-49 and 3.1 million adults 25-54.

Leading into Falling Skies on Sunday, TNT’s Leverage drew 2.5 million viewers in Live + Same Day, with 901,000 adults 18-49 and 1.1 million adults 25-54. As it has in the past, the show enjoys considerable strength in time-shifted viewing, with the June 26 premiere growing to 4.6 million viewers, 1.8 million adults 18-49 and 2.1 million adults 25-54 in Live + 3 delivery.

Last Tuesday, TNT’s blues-laced crime-drama Memphis Beat maintained its solid second-season performance with 3.8 million viewers in Live + 3 delivery (2.9 million Live + Same Day), with 1.2 million adults 18-49 (858,000 L+SD) and 1.5 million adults 25-54 (1.1 million). It was followed by a new episode of HawthoRNe, which scored excellent growth over the prior week, with 3.1 million viewers in Live + 3 (2.4 million L+SD), 1.3 million adults 18-49 (1 million L+SD) and 1.5 million adults 25-54 (1.1 million L+SD).

TNT’s Wednesday night block got off to a solid start as the new hit Franklin & Bash delivered 3.4 million viewers in Live + 3 (2.5 million Live + Same Day), 1.6 million adults 18-49 (1.1 million L+SD) and 1.6 million adults 25-54 (1.2 million L+SD). It was followed by a new episode of the Peabody Award-winning Men of a Certain Age, which averaged 2.3 million viewers in Live + 3 (1.5 million L+SD); 714,000 adults 18-49 (453,000 L+SD) and 969,000 adults 25-54 (617,000 L+SD).

TNT’s NASCAR Summer Series coverage of the Coke Zero 400 at Daytona powered by Coca-Cola topped the charts as basic cable’s #1 program for the week, with more than 6 million viewers. It was also #1 for the week among adults 25-54 (2.7 million). Through its first four races, TNT’s NASCAR Summer Series is averaging a 3.2 U.S. household rating, with 5.3 million viewers, up 6% over last year’s performance.

TNT NASCAR.com’s Racebuddy coverage is also experiencing enhanced viewership, with an overall average of 936,000 video streams to date. This past weekend, Racebuddy had the second most-viewed race in its history, with 1 million streams (up 76%). In addition, TNT’s innovative Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola earned a 3.4 metered-market rating.

Cartoon Network
Cartoon Network ranked #1 on all cable and broadcast TV Sunday evening (7-9 p.m.) for delivery of targeted kids and boys demos, based on strong performances of the Looney Tunes: Back in Action feature (6-8 p.m.) and the original series The Looney Tunes Show (8-9 p.m.).  Compared to the same time period last year, kids 6-11 delivery (749,000) grew by 318%, kids 2-11 (1,130,000) grew by 267%, and kids 9-14 (500,000) grew by 216%.  Boys 6-11, 2-11 and 9-14 delivery grew between 236% and 284%.

Across the first week of July 2011, Cartoon Network’s Early Evening performance (Mon-Sun, 7-9 p.m.) earned dramatic growth vs. the same time period last year—average kids 6-11 delivery (599,000) increased by 57%, kids 2-11 (862,000) increased by 51% and kids 9-14 (388,000) increased by 36%.  In Total Day, delivery grew across the board as well—kids 6-11 (479,000) grew by 29%, kids 2-11 (707,000) grew by 30% and kids 9-14 (324,000) grew by 16%.

Cartoon Network’s Monday and Tuesday nights (7-9 p.m.) both charted as TV’s #1 destination for boys 6-11, 2-11 and 9-14, earning strong gains vs. the first week of July last year.  Animated comedy series such as Johnny Test (Monday, 7 p.m.), The Amazing World of Gumball (Monday, 7:30 p.m.), Regular Show (Monday, 8:30 p.m.), The Looney Tunes Show (Tuesday, 8 p.m.) and The Amazing World of Gumball (Tuesday, 8:30 p.m.) all ranked #1 in their respective timeslots for delivery of boys 6-11 and 2-11, and all earned double-digit gains among kids and boys.

On Wednesday night (7-9 p.m.), overall delivery of kids and boys 6-11 and 2-11 earned double-digit increases vs. last year’s time period.  Additionally, a new episode of live-action series Destroy Build Destroy (8:30 p.m.) charted significant delivery gains across all targeted demos—kids 6-11 (633,000) grew by 45%, kids 2-11 (772,000) grew by 34%, and kids 9-14 (386,000) grew by 15%.

TBS’s late-night hit CONAN scored big gains last week as he welcomed such guests as Tom Hanks, Elijah Wood and Liv Tyler. For the week, CONAN averaged 889,000 viewers in Live + Same Day (+13% vs. prior week); 433,000 adults 18-34 (+16%) and 646,000 adults 18-49 (+17%).

Meanwhile CONAN continues to show strength in time-shifted viewing. For the week of June 13, the show garnered a total of 1 million viewers; 460,000 adults 18-34; and 687,000 adults 18-49 in Live + 7 delivery.

Adult Swim
Showing solid improvement over its last season performance, the 3rd season of Adult Swim’s original series Childrens Hospital (Thursday, 12 a.m.) continues to do well, ranking #1 last week in its time period among adults 18-34, 18-49 and 18-24.

Following its 2nd Quarter win among young adults, Adult Swim once again ranked #1 for Total Day Delivery of adults 18-34 and 18-49, and men 18-34 and 18-49.  Earning respectable growth across its targeted demos, adults 18-34 average delivery (499,000) grew by 6%, men 18-34 (300,000) grew by 2%, adults 18-49 (727,000) grew by 13% and men 18-49 (428,000) grew by 10%.

Adult Swim programming accounted for half (25) of the top 50 telecasts on basic cable for the month among adults 18-34, and 28 of the top 50 among men 18-34, more than any other network.

truTV enjoyed outstanding, double-digit growth last week, with its primetime deliveries up 31% among adults 18-34, 11% among adults 18-49, 21% among men 18-34 and 10% among men 18-49, compared to the same week last year.

truTV’s Hardcore Pawn continues to be a powerhouse hit for the network, drawing 2 million vieers Tuesday at 9 p.m. The show ranked second on basic cable in its timeslot with men 18-49 and among the Top 5 in its timeslot with adults 18-49 and men 18-34.

truTV’s newest hit, Storage Hunters, pulled in 1.6 million viewers Tuesday at 10 p.m. and ranked among basic cable’s Top 5 programs in the timeslot with men 18-49.


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