Updated: Cable Ratings: ‘Royal Pains’ ‘Necessary Roughness’ a One-Two Punch for USA + ‘Franklin & Bash,’ ‘Challenge Rivals’ & Much More

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Necessary Roughness and Royal Pains gave USA a stranglehold on Wednesday primetime cable. Royal Pains was up two-tenths from last week’s premiere in adults 18-49 to a 1.6 rating. Necessary Roughness shed a tenth of a ratings point, but considering all the build-up and promotion for the premiere, and that it beat its nearest cable competitor in the time slot by 30%, you can be sure USA is pretty happy.After dropping 0.3 with adults 18-49 last week, MTV’s Challenge Rivals was back up 0.2 to a 1.0adults 18-49 rating.

Franklin & Bash was up a tenth from last week to a 0.9 adults 18-49 rating.

Toddlers & Tiaras was steady with o a 0.6 adults 18-49 rating. TV Land’s Hot In Cleveland was up a tenth versus last week to a 0.6 adults 18-49 rating, and Happily Divorced was up a tenth to a 0.5 adults 18-49 rating.

TNT’s Men of a Certain Age was up a tenth versus last week with a 0.4 adults 18-49 rating.

Update: not in the table below but sizable drops for ABC Family’s comedies:

Melissa & Joey 1.08M viewers, 0.4 A18-49 (down 0.2 from last week)
State of Georgia 807,000 viewers, 0.3 A18-49 (down 0.3 from last week)

We only receive the top 100 cable shows for adults 25-54 for the whole day from our source. If you don’t see an original episode of a show here, it’s because it wasn’t in the top 100. 

Wednesday cable ratings (all Live+Same Day ratings):

Program Net Time Viewers (000) 18-49 Rtg
ROYAL PAINS USA 9:00 PM 5018 1.6
NECESSARY ROUGHNESS USA 10:00 PM 4416 1.3
CHALLENGE: RIVALS MTV 10:00 PM 1658 1.0
FRANKLIN & BASH TNT 9:00 PM 2580 0.9
STORAGE WARS AEN 10:30 PM 1795 0.8
STORAGE WARS AEN 10:00 PM 1843 0.7
STORAGE WARS AEN 9:30 PM 1823 0.7
RESTAURANT IMPOSSIBLE FOOD 10:00 PM 1626 0.7
STORAGE WARS AEN 9:00 PM 1734 0.7
HOT IN CLEVELAND TVL 10:00 PM 2245 0.6
HOUSE OF PAYNE TBSC 10:30 PM 1460 0.6
TODDLERS & TIARAS TLC 10:00 PM 1549 0.6
HOUSE OF PAYNE TBSC 10:00 PM 1460 0.6
FLIPPING OUT BRVO 9:00 PM 1078 0.6
NECESSARY ROUGHNESS USA 1:00 AM 1463 0.5
SOUTH PARK CMDY 9:30 PM 1019 0.5
HOUSE OF PAYNE TBSC 9:30 PM 1312 0.5
ROYAL PAINS USA 12:00 AM 1719 0.5
PARDON THE INTERRUPTION ESPN 5:30 PM 997 0.5
HAPPILY DIVORCED TVL 10:30 PM 1823 0.5
HOUSE OF PAYNE TBSC 9:00 PM 1292 0.5
I DIDNT KNOW I WAS PREGN TLC 11:00 PM 1017 0.5
BEHIND THE MUSIC VH1 10:00 PM 851 0.5
WOMENS WORLD CUP SOCCER L ESPN 2:33 PM 1259 0.5
HOLLYWOOD TREASURE SYFY 10:00 PM 1060 0.5
MEET THE BROWNS TBSC 8:30 PM 1128 0.5
HOUSE HUNTERS INTL HGTV 10:30 PM 1510 0.4
MEN OF A CERTAIN AGE TNT 10:00 PM 1786 0.4
OPERATION REPO TRU 10:30 PM 1123 0.4
PAWN STARS LIF 9:30 PM 1332 0.4
SEINFELD TBSC 7:30 PM 1034 0.4
OPERATION REPO TRU 10:00 PM 1108 0.4
DINERS, DRIVE INS & DIVES FOOD 12:00 AM 1053 0.4
PROPERTY BROTHERS (1 HR) HGTV 9:30 PM 1484 0.4
SONS OF GUNS DISC 10:30 PM 1006 0.4
NCIS USA 3:00 PM 1514 0.4
HOLLYWOOD TREASURE SYFY 10:30 PM 956 0.4
HAUNTED COLLECTOR SYFY 9:00 PM 1019 0.4


To see past daily cable ratings posts click here.

I will post any ratings I see from  @TravisYanan below:

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

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