Discovery en Español Delivers Highest Second Quarter on Record

Categories: Network TV Press Releases

Written By

July 7th, 2011

via press release:

DISCOVERY EN ESPAÑOL DELIVERS HIGHEST
SECOND QUARTER ON RECORD

Network Increases Across all Demographic Segments

Miami, Florida, July 6, 2011 – Continuing to build on a record of solid performances, Discovery en Español (DSCE) has delivered its best second quarter on record during primetime, Mon-Sun 7p-11p, according to Nielsen.

Second quarter 2011 achieved growth across all demographics and brought in double digit increases among Men and Females 18-34 - HHs (+6%), A18-34 (+7%), A18-49 (+4%), M18-49 (+3%), M18-34 (+11%), F18-49 (+7%), and F18-34 (+11%).

During the month of May, Discovery en Español dominated against sports such as the Copa Libertadores semifinals with primetime ratings up +22% year on year among Adults 18-49.

“These results build on a trend as we continue to maintain our two and a half year run as the number two Hispanic Pay TV network in primetime.  In particular, I am pleased to see double-digit growth coming from the younger 18-34 demographic with 11% increases in both males and females. We also saw a 21% jump among females 25-54. The next few months should benefit from our substantial investment in programming, driving audience growth,” said Ivan Bargueiras, General Manager for Discovery US Hispanic and Senior Vice President of Advertising Sales for Discovery Networks Latin America/US Hispanic.

Rank among Hispanic Pay-TV Networks Q2 - Based on Mon-Sun 7p-11p (000’s)

  HHs A18-49 M18-49 F18-49 A18-34 M18-34 F18-34 A25-54 M25-54 F25-54
DSCE

52

52

36

16

29

20

10

51

34

17

GALA

109

111

73

38

63

40

23

109

71

38

FSE

37

36

28

8

23

17

5

34

26

7

mun2

36

36

25

12

24

16

8

29

20

9

GolTV

8

7

6

2

5

4

1

6

5

1

ESPD

29

28

22

6

17

13

3

23

18

5

Tr3s

20

15

7

9

12

5

7

11

5

6

 

 

 

 

 

 

 

 

 

Some of the specials and series that topped-off the quarter and drove audience numbers include:

 

Top stunts Q2 '11 (000s)

Planeta Humano - Human Planet - Mon-Fri 8 pm 04/25 - 4/29: delivered 98K A18-49, #1 Pay-TV Net in its time period in M18-49 and #2 Pay-TV Net in its time period in HHs, A18-49 & F18-49

Stunt Mision Suicida/ Wild Recon - Mon-Fri 8 pm 04/11 - 4/15: delivered 85K A18-49, #1 Pay-TV Net in its time period in M18-49 and # 2 Pay-TV Net in its time period in HHs, A18-49, & F18-49

Top telecasts  Q2 ‘ 11 (000s)

Discovery Presenta - Bin Laden: Hombre Muerto/ Killing Bin Laden - Sun  5/22/2011 - 9 pm: delivered 140K HHs, 158K A18-49,  # 1 telecast in HHs, Adults and Women 18-49 vs. all Hispanic Pay-TV

Planeta Humano - La Vida en Los Arboles/  Human Planet - Jungles: People of the Tree - Wed 4/27/2011 - 8 pm: delivered 125K HHs, 132K A18-49, # 2 telecast in HHs and Adults 18-49 vs. all Hispanic Pay-TV

 

Top series Q2 '11 (000s)

Sobrevivi / I Shouldn’t Be Alive - Thursdays 9p-10p: delivered 78K A18-49, #1 series for Q2 '11, and #2 Pay-TV Net in its time period in HHs, A18-49, M18-49, F18-49

Pareja Salvaje/ Man, Woman, Wild - Wednesdays 9p-10p: delivered 76K A18-49, #2 Pay-TV Net in its time period in HHs, A18-49, M18-49 & F18-49

Fuera de Control/ Rampage! - Sundays 7p-8p: delivered 75K A18-49, #2 Pay-TV Net in its time period in HHs, A18-49, M18-49 & F18-49

Raro, Real e Insolito/ Weird, True & Freaky - Mondays 8p-9p: delivered 75K A18-49, #2 Pay-TV Net in its time period in HHs, A18-49, M18-49 & F18-49

For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com.

About Discovery en Español

Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com.

 
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