via press release:
MTV’S ‘’ SEASON THREE DEBUT IS MOST WATCHED PREMIERE IN THE HISTORY OF THE ‘ ’ FRANCHISE WITH 3.65 MILLION TOTAL VIEWERS
Season Premiere Was #1 Cable Telecast on Tuesday P12-34 Delivering a 3.3 P12-34
- The season three premiere on Tuesday, July 5th delivered a 3.3 P12-34 coverage rating and a total audience of 3.65 million total viewers.
- Among Total Viewers, out-delivered its season two premiere to become the most watched premiere in the franchise.
- Last night's Teen Mom was the #1 cable telecast of the day among P12-34, ranking #2 across all TV for the day in the demo. Among F12-34, Teen Mom was yesterday's #1 telecast across all TV.
Source: Nielsen Company. As dated. Live +SD Cvg Rating/000s. Rank on 000s.
MTV is the world’s premiere youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.