via press release:
USA DOMINATES WEDNESDAY NIGHT!
After earning season highs forand on Tuesday night, USA further proved its summer domination of the television landscape with and Wednesday night!
After moving to a new night last week,jumped to over 2 million in both P25-54 and P18-49 in week 2 and was up across the board, and the second outing of the new USA hit showed excellent retention vs last week’s premiere and grew P18-34.
(#1 show of the day in P18-49, P25-54 & total viewers)
- P25-54: 2.2 million (+7%)
- P18-49: 2 million (+11% vs. premiere)
- P18-34: 848,000 (+3%)
- Total Viewers: 5 million (up +15,000 viewers, +0.3%)
(#2 in Prime behind only )
- P25-54: 1.9 million (91% retention of season premiere; 700,000/+60% more than #3 show “Franklin and Bash”)
- P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show “Challenge: Rivals”)
- P18-34: 635,000 (+7% over last week's premiere)
- Total Viewers: 4.4 million (95% retention)