Burn Notice and Suits both climbed versus last Thursday (though last Thursday was down versus the prior week, perhaps due to an early start on a holiday weekend).
via press release:
USA CONTINUES TO DOMINATE THE SUMMER – SEVEN HIT SHOWS, FIVE NIGHTS – UNPRECEDENTED IN THE TELEVISION LANDSCAPE
Three Consecutive Days This Week, Five Shows Grew in Double-Digits
USA’s Second New Hit This Summer, Necessary Roughness, Retains its Audience Second Week
An Historic Week for USA – Never Before has the Network had This Number of Hits or This Level of Week to Week Growth in Original Series
THURSDAY
Burn Notice (7/7 vs 6/30)
- P25-54: 2 million (+11% vs last week)
- P18-49: 1.9 million (+13%)
- TOTAL VIEWERS: 4.9 million (+5%)
SUITS (7/7 vs 6/30)
- P25-54: 1.9 million (+11% vs last week -- 98% Burn Notice retention)
- P18-49: 1.8 million (+13% vs. last week -- 94% retention)
- TOTAL VIEWERS: 4.5 million (+16% -- 93% retention)
And earlier this week…
TUESDAY
White Collar (Hit season highs in P25-54, P18-49 and total viewers)
- P25-54: 1.9 million (+26% week to week)
- P18-49: 1.7 million (+17%)
- TOTAL VIEWERS: 4.2 million (+13%)
Covert Affairs (Hit season highs in P25-54, P18-49 and total viewers)
- P25-54: 2 million (+27% week to week, up +6% from White Collar lead-in)
- P18-49: 1.8 million (+21% week to week, up +8 from White Collar lead-in)
- TOTAL VIEWERS: 4.8 million (+20% week to week, up +15% from White Collar lead-in)
WEDNESDAY
Royal Pains (#1 show of the day Wednesday in P18-49, P25-54 & total viewers)
- P25-54: 2.2 million (+7% vs premiere)
- P18-49: 2 million (+11%)
- TOTAL VIEWERS: 5 million (up +15,000 viewers, +0.3%)
Necessary Roughness (#2 in Prime Wednesday behind only Royal Pains)
- P25-54: 1.9 million (91% retention from series premiere; 700,000/+60% more than #3 show “Franklin and Bash”)
- P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show “Challenge: Rivals”)
- TOTAL VIEWERS: 4.4 million (95% retention)
