'Burn Notice,' 'Suits' Rise; USA Continues to Dominate Summer with Unprecedented Results

Categories: Network TV Press Releases

Written By

July 8th, 2011

Burn Notice and Suits both climbed versus last Thursday (though last Thursday was down versus the prior week, perhaps due to an early start on a holiday weekend).

via press release:

USA CONTINUES TO DOMINATE THE SUMMER – SEVEN HIT SHOWS, FIVE NIGHTS – UNPRECEDENTED IN THE TELEVISION LANDSCAPE

Three Consecutive Days This Week, Five Shows Grew in Double-Digits

 

USA’s Second New Hit This Summer, Necessary Roughness, Retains its Audience Second Week

An Historic Week for USA – Never Before has the Network had This Number of Hits or This Level of Week to Week Growth in Original Series

THURSDAY

Burn Notice  (7/7 vs 6/30)

  • P25-54: 2 million (+11% vs last week)

 

  • P18-49: 1.9 million (+13%)

 

  • TOTAL VIEWERS:  4.9 million (+5%)

 

Suits (7/7 vs 6/30)

  • P25-54: 1.9 million (+11% vs last week -- 98% Burn Notice retention)

 

  • P18-49: 1.8 million (+13% vs. last week -- 94% retention)

 

  • TOTAL VIEWERS: 4.5 million (+16% -- 93% retention)

 

And earlier this week…

TUESDAY

White Collar (Hit season highs in P25-54, P18-49 and total viewers)

  • P25-54: 1.9 million (+26% week to week)

 

  • P18-49: 1.7 million  (+17%)

 

  • TOTAL VIEWERS: 4.2 million (+13%)

 

Covert Affairs (Hit season highs in P25-54, P18-49 and total viewers)

  • P25-54: 2 million (+27% week to week, up +6% from White Collar lead-in)

 

  • P18-49: 1.8 million   (+21% week to week, up +8 from White Collar lead-in)

 

  • TOTAL VIEWERS: 4.8 million (+20% week to week, up +15% from White Collar lead-in)

 

WEDNESDAY

Royal Pains (#1 show of the day Wednesday in P18-49, P25-54 & total viewers)

  • P25-54: 2.2 million (+7% vs premiere)

 

  • P18-49: 2 million (+11%)

 

  • TOTAL VIEWERS: 5 million (up +15,000 viewers, +0.3%)

 

Necessary Roughness (#2 in Prime Wednesday behind only Royal Pains)

  • P25-54: 1.9 million (91% retention from series premiere; 700,000/+60% more than #3 show “Franklin and Bash”)

 

  • P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show “Challenge: Rivals”)

 

  • TOTAL VIEWERS: 4.4 million (95% retention)
 
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