‘Big Brother’ Posts Its Best Sunday Premiere Ever in Viewers and Adults 18-49
via press release:
“BIG BROTHER” POSTS ITS BEST SUNDAY PREMIERE EVER IN VIEWERS AND ADULTS 18-49
Sunday Edition Wins Time Period in All Key Ratings Measures
BIG BROTHER posted its best Sunday premiere ever in viewers and adults 18-49 while winning its time period in all key ratings measures, according to Nielsen preliminary live plus same day ratings for July 10.
From 8:00-9:00 PM, BIG BROTHER 13 SUNDAY (P) was first in households (4.2/07), viewers (7.16m), adults 25-54 (2.9/08), adults 18-49 (2.5/08) and adults 18-34 (2.0/07). Compared to the BIG BROTHER 12 SUNDAY premiere on the same night last year, CBS was up +5% in households (from 4.0/07), +4% in adults 18-49 (from 2.4/08), even in both adults 25-54 (from 2.9/08) and adults 18-34 (from 2.0/07) and added +110,000 viewers (from 7.05m, +2%).
BIG BROTHER 13 SUNDAY posted its best-ever Sunday premiere delivery in households, viewers and adults 18-49.
Updated Sunday ratings will be available tomorrow.