TV Ratings Sunday: Jaycee Dugard a Huge Draw for ABC + 'Big Brother'; 'Marriage Ref' Hits Lows & More

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July 11th, 2011

Scoreboard ABC CBS FOX NBC
Adults 18-49: Rating/Share 2.5/7 1.4/4 1.4/4 0.7/2
Total Viewers (million) 10.128 5.987 2.863 2.879

Talk about being out of touch! I'd have never guessed the summer Primetime Diane Sawyer interview with Jaycee Dugard "Jaycee Dugard: In Her Own Words' would rate so high. It scored a 3.7 rating with adults 18-49 and over 14 million viewers from 9-11p.

According to ABC:

  • ABC’s A Special Edition of Primetime with Diane Sawyer – Jaycee Dugard: In Her Own Words qualifies as TV’s most-watched summer newsmagazine telecast in more than 7 years – since 6/20/04.
  • Diane Sawyer’s interview with Jaycee Dugard on Primetime produced ABC’s biggest summer audience in the 2-hour time period

CBS's Big Brother easily won the 8pm hour with a 2.5 adults 18-49 rating. It was Big Brother's best Sunday premiere ever with adults 18-49 and total viewers (7.2 million).

NBC's Marriage Ref was down 33% to a series low 0.8 adults 18-49 rating. Note:  NBC fast-affiliate results are subject to significant revision due to live coverage of the Women's U..S. Open from 8-10 p.m. ET.


Broadcast primetime ratings for Sunday, July 10, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos (R) 1.2/4 5.36
CBS 60 Minutes 1.1/4 8.18
NBC Dateline NBC 0.9/3 4.72
FOX American Dad (R) 0.8/3 1.82
7:30 FOX Bob's Burgers (R) 0.9/3 1.79
8:00 CBS Big Brother 13 2.5/8 7.16
ABC Extreme Makeover: Home Edition (R) 1.3/4 5.60
FOX The Simpsons (R) 1.2/4 3.52
NBC America's Got Talent (R) 0.5/2 2.55
8:30 FOX Cleveland Show (R) 1.5/5 3.09
9:00 ABC Primetime - Jaycee Dugard: In Her Own Words 3.4/9 14.09
FOX Family Guy (R) 1.8/5 3.76
CBS Undercover Boss (R) 1.1/3 4.02
NBC America's Got Talent (R) 0.5/1 2.22
9:30 FOX American Dad (R) 1.5/4 3.21
10:00 ABC Primetime - Jaycee Dugard: In Her Own Words 4.0/11 15.47
CBS CSI: Miami (R) 1.1/3 4.60
NBC Marriage Ref 0.8/2 2.04

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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