TLC Viewers Say Yes to the Dress: Bridesmaids on Friday Night
via press release:
TLC VIEWERS SAY YES TO THE DRESS: BRIDESMAIDS ON FRIDAY NIGHTS
–Double Stacked Premieres Rank TLC #1 for Night—
TLC’s double stacked premiere of Say Yes to the Dress: Bridesmaids toasted big ratings on Friday night (July 8, 10 p.m.-11 p.m. ET/PT) delivering 1.7M P2+ viewers earning the #1 (10:30 p.m. ET/PT) and #2 (10 p.m ET/PT) ad-supported cable telecasts of the night among W25-54 and W18-49 in delivery.
The return of Say Yes to the Dress: Atlanta (July 8, 9 p.m.-10 p.m. ET/PT) celebrated 1.4M P2+ viewers and posted double-digit gains among all key women demos (W25-54, W18-49, W18-34) in delivery vs. its season one premiere.
The success of Say Yes to the Dress led TLC to rank #1 for all ad-supported cable in Prime among W25-54 and #2 among W18-49 and W18-34. In addition, the network was a top 10 ranked ad-supported cable network in delivery among HH, P25-54, P18-49, P18-34 and P2+.
Premieres of Say Yes to the Dress: Atlanta and Say Yes to the Dress: Bridesmaids continue to premiere Friday nights beginning at 9 PM (ET/PT) on TLC.