A Rising Tide Lifts All Boats: ‘Deadliest Catch’ Number One with Men 25-54 for 14 Consecutive Weeks

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via press release:


(Silver Spring. Md.) Tuesday night’s DEADLIEST CATCH premiere episode, The Island, earned a 2.18 HH / 1.81 P25-54 AA%, making it the #1 non-sports primetime (8P-11P) cable program for Persons and Men 25-54.  The Tuesday, July 12 episode delivered 2.98 million viewers P2+, propelling Discovery to the #1 primetime (8PM-11PM) cable network for Men 25-54 and Men 18-49 ratings and delivery.

DEADLIEST CATCH has now been the #1 Tuesday primetime cable program (excludes the NBA Playoffs on TNT) among Persons/Men 25-54 ratings and delivery, for 14 weeks in a row.

“The Island” also out-delivered most broadcast programs, for Tuesday 7/12/11 prime delivery in key demos.  Among Men 25-54, DEADLIEST CATCH was the #2 non-sports program in all of television (behind only America’s GotTalent on NBC).  Among M25-54, Catch out-delivered:
–  ABC’s 101 Ways to Leave a Game Show
–  ABC’s Wipeout
–  ABC’s Combat Hospital
–  CBS’ 48 Hours
–  CBS’ NCIS: Los Angeles

The 10PM episode of AFTER THE CATCH was a top-performer posting 1.24 HH, .97 for Persons 25-54 and delivered 1.66 million viewers P2+.

Catch an all new DEADLIEST CATCH next Tuesday, July 19 beginning at 9PM ET/PT. Then at 10 PM ET/PT don’t miss the world premiere of ALASKAN MONSTER HUNT: HILLSTRANDED when DEADLIEST CATCH captains Johnathan and Andy Hillstrand return to their hometown of Homer, Alaska for a very different kind of hunt — to investigate sightings of a strange sea animal, Alaska’s answer to the Loch Ness Monster.  For more information please visit press.discovery.com.

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