adults 18-49 rounds up to a 0.7 national adults 18-49 rating.
via press release:
ROSEANNE’S NUTS PREMIERE POSTS TRIPLE DIGIT GROWTH
VS. YTD TIME PERIOD AVERAGE AMONG KEY DEMOS
Docu-Series Marking ROSEANNE BARR’S Return to Television
Becomes Fourth Most-Watched Unscripted Series Launch in Lifetime History
among Total Viewers, Adults 18-49 and Adults 25-54
DANCE MOMS Doubles Time Period Norm among Adults 25-54 and Adults 18-49
LOS ANGELES, CA (July 14, 2011) – Last night’s 9:00pm premiere of Lifetime’s all-new docu-series Roseanne’s Nuts, marking Roseanne Barr’s eagerly-awaited return to television, posted triple digit growth versus the 2011-to-date time period average among the key demos, including Adults 18-49 (863,000, +187%), Adults 25-54 (842,000, +152%), Women 18-49 (482,000 viewers, +172%), Women 25-54 (453,000 viewers, +130%) and Total Viewers (1,638,000, +126%).
The half-hour program, which follows Barr as she manages a 40-acre macadamia and live stock farm in Hawaii, also became the network’s fourth most-watched unscripted series launch in its history among Total Viewers, Adults 18-49 and Adults 25-54, according to Nielsen Research. Additionally, Roseanne’s Nuts’ launch is now Lifetime’s top weeknight homegrown unscripted series premiere in over eight years among Total Viewers.
Roseanne’s Nuts’ second episode at 9:30 retained more than 90% of its 9:00pm lead-in across all demos, including Adults 18-49 (788,000) and Adults 25-54 (801,000), while growing among Women 25-54 (456,000).
Immediately following Roseanne’s Nuts at 10:00pm, Lifetime’s all-new unscripted series Dance Moms also posted strong growth versus 2011-to-date time period average, including 1,005,000 Total Viewers (+70%), 573,000 Adults 25-54 viewers (+96%), 530,000 Adults 18-49 viewers (+104%), 414,000 Women 18-49 viewers (+144%) and 437,000 Women 25-54 viewers (+134%).
Roseanne’s Nuts follows Barr, who, after tiring of living in frenzied Los Angeles and everything associated with the city, abandons Southern California to experience the newfound tranquility of farm life on the Big Island alongside her long-time writer-musician boyfriend Johnny Argent and son Jake. Never one to back down from any challenge throughout her life, as only Roseanne Barr can, she comes out of hiding to use her take-no-prisoners approach to life that catapulted her to stardom and shape a more pure and utopian dream she envisions for herself and her loved ones. What is captured is a funny, outrageous and unfiltered look at why Barr left behind the massive success and power afforded to her in order to transition into an adventurous new life that is a far, far cry from Los Angeles and the entertainment business. Roseanne’s Nuts is produced by 3 Ball Productions/Eyeworks USA and Full Moon & High Tide Productions. Roseanne Barr, JD Roth, Todd A. Nelson, Brant Pinvidic, Steven Greener and Rob Sharenow, Gena McCarthy and Jim Rapsas of Lifetime Television are executive producers. Jake Pentland serves as producer.
Set in Pittsburgh’s renowned Abby Lee Dance Company, owned and operated by notoriously demanding and passionate instructor Abby Lee Miller, Dance Moms follows children’s early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow…all under the discerning eye of Miller. Presenting a powerful cast of characters sure to raise eyebrows, the series immerses itself in the highs and lows surrounding competition season to deliver an intriguing and dramatic look at the cast’s frantic pursuit of the ultimate National Dance title. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with over-the-top mothers who go to great lengths to help their children’s dreams come true, Dance Moms will pose the tough questions many ask about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. Dance Moms is produced by Collins Avenue, with Jeff Collins, Bryan Stinson and John R. Corella executive producing, along with Rob Sharenow, Gena McCarthy and Kimberly Chessler of Lifetime Television.
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