Ratings Notes for 'Wilfred' & 'Louie'

via FX:

Wilfred

In its fourth week, Wilfred delivered a solid performance among its core male audience.  Week to week, M18-49 vaulted +29% while M18-34 advanced +21% -- the highest delivery since the premiere.  In its time period, Wilfred ranked #1 in M18-34 – outdelivering its closest cable competitor by +17%, and +66% among the closest broadcast network.

Week to Week Trending, Thursday @ 1000-1030P

Wilfred gained +14% week to week in P18-49 (1,064,000 vs. 935,000), driven by males.  M18-49 gained +29% offsetting an -11% decline in W18-49.    Men 18-34 grew +21% week to week (461,000 vs. 382,000) to the highest delivery since the series opener (471,000).

Vs. Lead-in

Wilfred grew +41% over its Two and a Half Men lead-in in P18-49 (1,064,000 vs. 753,000) ? and more than doubled it in M18-34 (461,000 vs. 208,000).

• Two and a Half Men rebounded +24% week to week in P18-49 (753,000 vs. 606,000) and +27% in M18-34 (208,000 vs. 164,000) – the best in four weeks.

Rank in Basic Cable Time Period - Thursday, 1000-1030P

In its basic cable time period, Wilfred ranked in the top two in the key male demos, as well as, in P18-34:  #1 in M18-34, #2 in M18-49, M25-54, and P18-34.  Among P18-49, Wilfred ranked #3.  What’s more, Wilfred outdelivered its closest cable competitor, Comedy Central’s Futurama by +17% (461,000 vs. 395,000) and easily surpassed its nearest broadcast competition, ABC’s Rookie Blue, by +66% (461,000 vs. 277,000).

Vs. Key FX Comedies (Premiere Season)

Four weeks in, Wilfred is pacing ahead of the frosh seasons of key FX comedies in P18-49.

• P18-49:  Wilfred (1,247,000), Louie (532,000), Archer (698,000), The League (880,000), and Sunny (747,000)

Time Shifted Viewing

Wilfred’s series premiere lifted +45% from Live+ Same Day to Live+7 in P18-49 (1,606,000>2,325,000) – the largest percentage lift ever for a series premiere on FX.  Moreover, Wilfred’s 2,325,000 matched that of Sunny (Season 6 premiere) as the most-watched original comedy telecast ever on FX.

[ed note: the "Rtg" below is coverage rtg, based on the number of households FX is available in rather than the national rating, but they also list total impressions]

Louie

Louie vs. Season 1:  Four weeks in, Louie is pacing ahead of Season 1 across the board -- +60% in P18-49 (850,000 vs. 532,000), +57% in total viewers (1,231,000 vs. 785,000), +41% in P25-54 (713,000 vs. 506,000) and +60% in P18-34 (500,000 vs. 313,000).

Week to Week Trending, Thursday @ 1030 – 1100P:  Louie increased from prior week by +17% in P18-49 (768,000 vs. 655,000).  The growth was driven by men (+27%, 526 vs. 414) as women held steady with prior week (242 vs. 241).  In P25-54, Louie gained +16% (632 vs. 546) and was gender balanced; M25-54 were up +16% (387 vs. 333), W25-54 increased +15% (245 vs. 214).  What’s more, M18-34 grew +14% (349 vs. 307) to the second highest delivery in the show’s history, behind only the Season 2 premiere (425).

Vs. Lead-in: Louie retained 72% of its lead-in among P18-49 – the highest retention of Wilfred this season.  P18-34 held 78%, slightly more than the prior two weeks (75% last week and 72% two weeks ago), and matching its premiere week.

Time Shifted Viewing: Louie’s premiere episode lifted +32% from Live+Same Day to Live+7 in P18-49 (1,068,000>1,414,000) – slightly less than its series debut last year but off of a lower audience (+37%, 752,000>1,032,000).