Ratings Notes for 'Wilfred' & 'Louie'

Categories: Cable TV,Network TV Press Releases

Written By

July 15th, 2011

 

via FX:

WILFRED

In its fourth week, Wilfred delivered a solid performance among its core male audience.  Week to week, M18-49 vaulted +29% while M18-34 advanced +21% -- the highest delivery since the premiere.  In its time period, Wilfred ranked #1 in M18-34 – outdelivering its closest cable competitor by +17%, and +66% among the closest broadcast network.

Week to Week Trending, Thursday @ 1000-1030P

Wilfred gained +14% week to week in P18-49 (1,064,000 vs. 935,000), driven by males.  M18-49 gained +29% offsetting an -11% decline in W18-49.    Men 18-34 grew +21% week to week (461,000 vs. 382,000) to the highest delivery since the series opener (471,000).

 

Vs. Lead-in

Wilfred grew +41% over its Two and a Half Men lead-in in P18-49 (1,064,000 vs. 753,000) ? and more than doubled it in M18-34 (461,000 vs. 208,000).

  • Two and a Half Men rebounded +24% week to week in P18-49 (753,000 vs. 606,000) and +27% in M18-34 (208,000 vs. 164,000) – the best in four weeks.

 

Rank in Basic Cable Time Period - Thursday, 1000-1030P

In its basic cable time period, Wilfred ranked in the top two in the key male demos, as well as, in P18-34:  #1 in M18-34, #2 in M18-49, M25-54, and P18-34.  Among P18-49, Wilfred ranked #3.  What’s more, Wilfred outdelivered its closest cable competitor, Comedy Central’s Futurama by +17% (461,000 vs. 395,000) and easily surpassed its nearest broadcast competition, ABC’s Rookie Blue, by +66% (461,000 vs. 277,000).

 

Vs. Key FX Comedies (Premiere Season)

Four weeks in, Wilfred is pacing ahead of the frosh seasons of key FX comedies in P18-49.

  • P18-49:  Wilfred (1,247,000), Louie (532,000), Archer (698,000), The League (880,000), and Sunny (747,000)

 

Time Shifted Viewing

Wilfred’s series premiere lifted +45% from Live+ Same Day to Live+7 in P18-49 (1,606,000>2,325,000) – the largest percentage lift ever for a series premiere on FX.  Moreover, Wilfred’s 2,325,000 matched that of Sunny (Season 6 premiere) as the most-watched original comedy telecast ever on FX.

[ed note: the "Rtg" below is coverage rtg, based on the number of households FX is available in rather than the national rating, but they also list total impressions]

 

HH

P2+

P 18-49

M 18-49

W 18-49

P 18-34

M 18-34

W 18-34

Wilfred, Thursday 10:00P

Rtg

000's

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000's

Rtg

000s

Rtg

000s

7/14/11

1.17

1,158

1,564

0.95

1,064

1.34

738

0.58

326

1.09

627

1.61

461

0.58

166

7/7/11

1.14

1,132

1,516

0.84

935

1.03

570

0.65

365

1.01

580

1.33

382

0.69

198

6/30/11

1.44

1,434

2,044

1.22

1,360

1.53

846

0.91

515

1.01

579

1.21

347

0.81

231

6/23/11 [P]

1.87

1,860

2,553

1.44

1,606

1.48

818

1.40

788

1.46

835

1.65

471

1.27

363

Wilfred Avg (4x)

1.41

1,403

1,929

1.12

1,247

1.35

744

0.89

503

1.15

658

1.45

416

0.84

242

% Change (week 4 vs. 3)

+3%

+2%

+3%

+13%

+14%

+30%

+29%

-11%

-11%

+8%

+8%

+21%

+21%

-16%

-16%

 

Key FX Comedies - Season 1

League (10/29/09-12/10/09)

0.77

734

1,086

0.80

880

1.15

626

0.46

254

1.22

680

1.79

499

0.65

181

Sunny (08/04/05-09/13/05)

0.94

811

1,139

0.73

747

0.84

424

0.62

323

0.84

419

0.93

231

0.74

188

Archer (01/14/10-03/18/10)

0.78

751

1,014

0.64

698

0.86

465

0.42

233

0.86

477

1.16

324

0.55

152

Louie (06/29/10-09/07/10)

0.64

618

785

0.49

532

0.64

347

0.34

185

0.56

313

0.78

218

0.34

95

 

Louie

Louie vs. Season 1:  Four weeks in, Louie is pacing ahead of Season 1 across the board -- +60% in P18-49 (850,000 vs. 532,000), +57% in total viewers (1,231,000 vs. 785,000), +41% in P25-54 (713,000 vs. 506,000) and +60% in P18-34 (500,000 vs. 313,000).

Week to Week Trending, Thursday @ 1030 – 1100P:  Louie increased from prior week by +17% in P18-49 (768,000 vs. 655,000).  The growth was driven by men (+27%, 526 vs. 414) as women held steady with prior week (242 vs. 241).  In P25-54, Louie gained +16% (632 vs. 546) and was gender balanced; M25-54 were up +16% (387 vs. 333), W25-54 increased +15% (245 vs. 214).  What’s more, M18-34 grew +14% (349 vs. 307) to the second highest delivery in the show’s history, behind only the Season 2 premiere (425).

Vs. Lead-in: Louie retained 72% of its lead-in among P18-49 – the highest retention of Wilfred this season.  P18-34 held 78%, slightly more than the prior two weeks (75% last week and 72% two weeks ago), and matching its premiere week.

Time Shifted Viewing: Louie’s premiere episode lifted +32% from Live+Same Day to Live+7 in P18-49 (1,068,000>1,414,000) – slightly less than its series debut last year but off of a lower audience (+37%, 752,000>1,032,000).

 

HH

P2+

P 18-49

M 18-49

W 18-49

P 18-34

M 18-34

W 18-34

Louie, Thursday 10:30P

Rtg

000s

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000's

Rtg

000s

Rtg

000s

7/14/11

0.82

813

1,117

0.69

768

0.95

526

0.43

242

0.85

487

1.22

349

0.48

138

7/7/11

0.75

748

948

0.59

655

0.75

414

0.43

241

0.76

437

1.07

307

0.45

130

6/30/11

0.95

948

1,280

0.81

900

1.11

615

0.51

284

0.72

415

0.98

280

0.47

135

6/23/11  [P]

1.17

1,167

1,569

0.96

1,068

1.17

646

0.75

422

1.14

655

1.48

425

0.80

230

Louie Season 2 (4x)

0.93

921

1,231

0.76

850

1.00

551

0.53

298

0.87

500

1.19

341

0.55

159

% Change (week 4 vs. 3)

+9%

+9%

+18%

+17%

+17%

+27%

+27%

+0%

+0%

+12%

+11%

+14%

+14%

+6%

+6%

Louie Season 1 (13x)

0.64

618

785

0.49

532

0.64

347

0.34

185

0.56

313

0.78

218

0.34

95

Season 2 to-date (4x) vs. Season 1 (13x)

+45%

+49%

+57%

+55%

+60%

+56%

+59%

+58%

+61%

+54%

+60%

+52%

+56%

+61%

+68%

 
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