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TV Ratings: Led by 'Big Brother' CBS Edges Out ABC for Thursday Win; But Most Shows Fall

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July 15th, 2011

Scoreboard CBS ABC FOX Uni NBC CW
Rating/Share: Adults 18-49 1.6/5 1.5/5 1.3/5 1.1/4 0.8/3 0.4/1
Rating/Share: Adults 18-34 1.2/5 1.1/4 1.2/5 1.1/4 0.7/3 0.2/1
Total Viewers (million) 6.154 5.448 4.078 2.799 2.200 1.120

CBS won the night with both the advertising-coveted adults 18-49 and the press release friendly total viewers.  Big Brother's 2.3 adults 18-49 rating was the highest-rated show of the night, but it was down 18% from last Thursday's premiere.

ABC's lineup was down across-the-board with Wipeout falling 10% to a 1.8 adults 18-49 rating, Expedition Impossible falling 24% to a series low 1.3 adults 18-49 rating. Rookie Blue, now safely renewed for a third season fell 7% to tie a summer low with a 1.4 adults 18-49 rating.

Though it will likely be adjusted up a tenth in the Finals, Fox's So You Think You Can Dance fell a tenth vs. last week to a 1.6 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Thursday, July 14, 2011: 

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Wipeout 1.8/7 6.37
CBS The Big Bang Theory (R) 1.6/6 6.32
FOX So You Think You Can Dance 1.6/6 5.21
NBC Community (R) 0.8/3 2.25
CW Vampire Diaries (R) 0.4/2 1.04
8:30 CBS Rules of Engagement (R) 1.2/4 4.85
NBC Parks & Recreation (R) 0.7/3 2.01
9:00 CBS Big Brother 2.3/7 6.48
ABC Expedition Impossible 1.3/4 4.64
NBC The Office (R) 1.0/3 2.58
FOX Glee (R) 0.9/3 2.94
CW Nikita (R) 0.4/1 1.20
9:30 NBC 30 Rock (R) 0.9/3 2.40
10:00 ABC Rookie Blue 1.4/4 5.33
CBS The Mentalist (R) 1.3/4 6.40
NBC Love Bites 0.7/2 1.99

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via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.3//6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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