USA Still Seeing Huge DVR Lift - 'Covert Affairs' & 'White Collar' Up with Adults18-49 by 75% and 74%; 'Burn Notice' Sees 18-49 Highs

Categories: Network TV Press Releases

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July 18th, 2011

 

 

White Collar saw its biggest DVR lift ever for its episode on June 28 with the 74% increase to the Live+SD numbers with viewers 18-49. On a national ratings basis that's a jump from a 1.1 Live+SD adults 18-49 rating to a 1.9 Live+7 adults 18-49 rating. Covert Affairs saw 75% lift the same night and on a ratings basis climbed from a 1.1 Live+SD adults 18-49 rating to a 2.0 adults 18-49 rating.

That same week Burn Notice climbed from 1.647 million viewers 18-49 Live+SD to a series high 2.726 million viewers 18-49 Live+7, a series high. On a ratings basis, that's a jump from a 1.3 adults 18-49 rating Live+SD to a 2.1 adults 18-49 rating Live+7.

Lots more detail via USA below. Note: don't make much of the smaller DVR increases for Necessary Roughness before waiting for the next week's results. Because of all the promotion around series premieres, more people tend to watch cable series premieres live (or at least the same night they aired) so there tends to be less DVR lift for them.

White Collar - 6/28

  • P18-49: +74% going from 1440 to 2502
  • P25-54: +73% from 1520 to 2622
  • P2+: +54% from 3722 to 5721

Covert Affairs - 6/28

  • P18-49: +75% going from 1502 to 2635
  • P25-54: +77% from 1589 to 2819
  • P2+: +57% from 4010 to 6292

Royal Pains - 6/29

  • P18-49: +57% going from 1842 to 2897
  • P25-54: +53% from 2083 to 3191
  • P2+: +41% from 5003 to 7045

Necessary Roughness - 6/29

  • P18-49: +29% going from 1776 to 2294
  • P25-54: +30% from 2041 to 2657
  • P2+: +26% from 4670 to 5890

Burn Notice - 6/30

  • P18-49: +66% going from 1647 to 2726
  • P25-54: +62% from 1763 to 2848
  • P2+: +41% from 4666 to 6602

Suits - 6/30

  • P18-49: +57% going from 1547 to 2428
  • P25-54: +49% from 1738 to 2583
  • P2+: +49% from 3894 to 5795
 
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