via press release:
ABC is No. 1 on Monday in Total Viewers for the 2nd Straight Week
ABC’s “The Bachelorette” Leads from 8-10pm in Total Viewers,
Standing as Monday’s Most-Watched Program for its 7th Original Telecast in a Row
With Week-to-Week Gains in Viewers and Young Adults, ABC’s “Extreme Makeover: Weight Loss Edition” is No. 1 at 10pm in Adults 18-49 Versus its Broadcast Rivals
Monday Night (8:00-11:00 p.m.)
ABC’s Monday lineup of “The Bachelorette” and “Extreme Makeover: Weight Loss Edition” drew 7.1 million viewers and a 2.2 rating, 6 share in Adults 18-49. Topping Fox (5.7 million) by 1.4 million viewers, ABC ranked No. 1 in Total Viewers for the 2nd week in a row, standing as the most-watched network on the night in 17 of the last 18 weeks.
“The Bachelorette” (8:00-10:00 p.m.)
At 8:00 p.m., ABC’s “The Bachelorette” won its time period for its 8th straight regular telecast in Total Viewers (7.7 million), while taking 2nd in Adults 18-49 (2.2/7). The ABC program outdrew Fox’s unscripted lineup (5.7 million - season premiere of “Hell’s Kitchen” and “MasterChef”) by 2.0 million viewers.
- “The Bachelorette” ranked as Monday’s No. 1 TV show in Total Viewers, qualifying as Monday’s most-watched show overall for its 7th consecutive regular telecast.
“Extreme Makeover: Weight Loss Edition” (10:00-11:00 p.m.)
ABC’s “Extreme Makeover: Weight Loss Edition” posted week-to-week increases in both Total Viewers (+7%) and Adults 18-49 (+5%), topping its broadcast rivals in the hour in both Nielsen measures. Additionally, the freshman ABC unscripted series won its hour for the 7th first-run broadcast in a row across all key Women demographics (W18-34/W18-49/W25-54).
- ·ABC’s “EM: Weight Loss Edition” once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 13% in Total Viewers, by 10% in Adults 18-49 and by 13% in Adults 18-34 over the comparable nights last year with originals of “True Beauty.”
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected
