“ABC World News with Diane Sawyer” Narrows Total Viewing Gap with “NBC Nightly News” for the Third Straight Week Year-to-Year

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via press release:

 

“ABC World News with Diane Sawyer” Narrows Total Viewing Gap with “NBC Nightly News”

for the Third Straight Week Year-to-Year

Year-to-Year, “World News” Grows Total Viewing Audience for the 21st Consecutive Week

ABC Outperforms CBS by 1.37 Million Total Viewers and 240,000 Adults 25-54 – Marking

Largest Demo Advantage in 4 Weeks

 

During the week of July 11, 2011, “ABC World News with Diane Sawyer” averaged 6.94 million Total Viewers and a 1.5 rating/6 share/ 1.86 million among Adults 25-54, according to Nielsen Media Research. For the 2nd week in a row, the “World News” increased week to week in both Total Viewers (+5%) and Adults 25-54 (+5%) compared to the year-ago week, stretching its year-to-year growth in Total Viewers to 21 weeks in a row.

 

For the 3rd straight week and 4th time in the last 5 weeks, “ABC World News” decreased its weekly margin with “NBC Nightly News” in Total Viewers (-18% – 734,000 vs. 898,000) compared to the same week last year. 

 

“ABC World News” outperformed the “CBS Evening News” by 1.37 million viewers and by 240,000 Adults 25-54.  In fact, “World News’” turned in its strongest adult news demo lead over the CBS newscast in 4 weeks – w/o 6/13/11.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network. Jon Banner is the executive producer of the broadcast.

 

 

EVENING NEWS (Week of July 11, 2011)

 

  Total Viewers     Adults 25-54    Households
       
ABC       6,941,000 1.5/6;  1,856,000   4.6/10
NBC   7,675,000 1.8/8;  2,297,000   5.0/11
CBS   5,567,000 1.3/5;  1,616,000   3.7/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 07/11/11, 7/4/11 & 7/12/10.  2010-2011 Broadcast Season (9/20/10 – 7/17/11) and 2009-2010 Broadcast Season (9/21/09 – 7/18/10).

 

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