TV Ratings Tuesday: ‘It’s Worth What?’ Premieres Modestly, ‘Talent’ Drops, But NBC Wins; Ramsay Strong for Fox’
Fueled by two hours of America’s Got Talent, NBC won its sixth straight Tuesday with adults 18-49 and total viewers. It’s Worth What? had a modest start with a 1.8 adults 18-49 rating, but at least that was 20% better than the average for the time period last Summer (1.5), and it grew from half hour to half hour (1.7 to 1.9). America’s Got Talent averaged a 3.3 adults 18-49 rating which is an 18% tumble from last week’s 4.0 and its lowest Tuesday this summer. Note: it has been typical for AGT to be adjusted up a tenth or two in the final numbers. Despite the week-to-week drop, that’ was still 10% better than the equivalent night last summer, and 18% better with total viewers (12.3 million vs. 10.5 million).
Fox’s second night of Gordon Ramsay was good enough for second place with the Tuesday premiere of Hell’s Kitchen averaging a 2.5 adults 18-49 rating and retaining 100% of it’s Monday night premiere.MasterChef averaged a 2.2 adults 18-49 rating, up 5% from its last Tuesday telecast (July 5) for it’s best Tuesday performance of the summer.
On ABC, 101 Ways to Leave a Game Show was down another 5% to a series low 1.5 adults 18-49 rating. Combat Hospital was steady versus last Tuesday but tied its series low 0.8 adults 18-49 rating.
Late-night ratings are below the primetime data.
Broadcast primetime ratings for Tuesday, July 19, 2011:
|Time||Net||Show||18-49 Rating||Viewers (Millions)|
|NBC||It’s Worth What? (Premiere)||1.8/6||6.71|
|9:00||NBC||America’s Got Talent||3.2/9||12.07|
|ABC||101 Ways to Leave a Game Show||1.5/4||4.76|
|CBS||NCIS: Los Angeles (R)||1.3/4||8.01|
|CW||Shedding for the Wedding (R)||0.2/1||0.51|
|10:00||NBC||America’s Got Talent||3.4/9||12.61|
|CBS||48 Hours Mystery (R)||1.2/3||5.58|
via NBC press note:
In Late-Night Metered Markets Tuesday night:
• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.2/8; CBS’s “Late Show with David Letterman,” 2.4/6; and ABC’s combo of “Nightline,” 2.4/6; and “Jimmy Kimmel Live,” 1.1/3.
• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/3; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.4/2.
• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.5/3).
• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.