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TV Ratings : 'America's Got Talent' Slips But Still Leads Night; SYTYCD, 'Big Brother,' "Love in The Wild' Steady-ish

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July 21st, 2011

Scoreboard FOX CBS NBC Uni ABC CW
Adults 18-49: rating/Share 1.9/6 1.8/6 1.7/5 1.3/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.0/7 1.2/4 1.3/5 1.2/4 0.8/3 0.4/1
Total Viewers (million) 5.408 6.856 6.186 2.818 3.604 .970

Fox won the night with adults 18-49 (and 18-34) and CBS led with total viewers.

Two hours of So You Think You Can Dance averaged a 1.9 adults 18-49 rating, even with last week's final numbers. It has been typical for SYTYCD to be adjusted up a tenth in the final numbers.

America's Got Talent was down 13% to a 2.6 adults 18-49 rating but still topped the night. Note it has been typical for AGT to see some adjustments in the finals (last week it had a preliminary 2.8 adults 18-49 rating that was adjusted up to a 3.0 in the finals). America's Got Talent also topped the night in total viewers with 9.9 million.

Big Brother was down a tenth from last week to a 2.5 adults 18-49 rating. Love in the Wild was also down a tenth to a 1.5 adults 18-49. Considering AGT was down as well, it held up pretty well, but that still marked a series low.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, July 20, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 2.5/9 7.02
FOX So You Think You Can Dance 1.9/7 5.43
NBC It's Worth What? (R) 1.0/3 4.14
ABC The Middle (R) 1.1/4 4.32
CW America's Next Top Model (R) 0.3/1 0.95
8:30 ABC Modern Family (R) 1.2/4 4.10
9:00 NBC America's Got Talent 2.6/8 9.86
FOX So You Think You Can Dance 1.9/6 5.39
CBS Criminal Minds (R) 1.5/4 6.23
ABC Modern Family (R) 1.4/4 4.13
CW America's Next Top Model (R) 0.4/1 0.99
9:30 ABC Happy Endings (R) 1.0/3 2.64
10:00 CBS CSI (R) 1.5/4 7.32
NBC Love in the Wild 1.5/4 4.55
ABC Primetime Nightline 0.9/3 3.22

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.2/5; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.2/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.4/2.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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