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Updated TV Ratings: 'Big Brother' Paces CBS Win; 'Expedition Impossible,' 'Rookie Blue' Hit Season Lows; 'Love Bites' Finishes At Lows

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July 22nd, 2011

Scoreboard Uni CBS ABC FOX NBC CW
Rating/Share: Adults 18-49 1.8/6 1.7/6 1.5/5 1.2/4 0.7/2 0.3/1
Rating/Share: Adults 18-34 2.0/7 1.3/5 1.2/4 1.2/5 0.7/2 0.4/1
Total Viewers (million) 4.116 6.246 5.475 3.946 2.035 .856

Update: Univision actually won the night with adults 18-49 (and 18-34) with  3 hours of "Premios Juventud" which averaged a 1.8 adults 18-49 rating from 8-11p and 4.1 million viewers.

CBS swept the night winning in the advertising coveted demographics and with total viewers.  Big Brother was up 9% versus last Thursday to a 2.5 adults 18-49 rating and 6.7 million viewers.

ABC's Wipeout was steady versus last week at a season low 1.8 adults 18-49 rating. Expedition Impossible fell another 7% to a series low 1.3 adults 18-49 rating and Rookie Blue was down 14% to a season low 1.2 adults 18-49 rating.

Fox's So You Think You Can Dance fell a tenth versus last week's finals to a 1.6 adults 18-49 rating, but adjustments of a tenth in the finals have been typical (last week it had a 1.6 in the preliminaries too and was adjusted up to a 1.7). It will be interesting to see if Lady Gaga boosts the ratings next week.

NBC's Love Bites tied its series low with a 0.7 adults 18-49 rating in its final telecast. Beginning next week NBC will fill the slot with Law & Order: SVU reruns.

Late-night results are below the primetime data.

Overnight ratings for Thursday, July 21, 2011: 

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Wipeout 1.8/7 6.49
FOX So You Think You Can Dance 1.6/6 5.09
CBS The Big Bang Theory (R) 1.5/6 6.31
NBC Community (R) 0.6/2 2.10
CW Vampire Diaries (R) 0.4/1 0.89
8:30 CBS Rules of Engagement (R) 1.3/4 5.03
NBC Parks & Recreation (R) 0.7/2 1.93
9:00 CBS Big Brother 2.5/8 6.73
ABC Expedition Impossible 1.3/4 4.62
FOX Glee (R) 0.9/3 2.80
NBC The Office (R) 0.9/3 2.43
CW Plain Jane (R) 0.3/1 0.82
9:30 NBC 30 Rock (R) 0.8/2 2.26
10:00 CBS The Mentalist (R) 1.3/4 6.35
ABC Rookie Blue 1.2/4 5.32
NBC Love Bites (Finale) 0.7/2 1.75

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via NBC press note:

In Late-Night Metered Markets Thursday night:

• In In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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