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TV Ratings Sunday: 'Big Brother' Paces CBS Win, But 'Same Name' Premieres Modestly

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July 25th, 2011

Scoreboard CBS FOX Uni NBC ABC
Adults 18-49: Rating/Share 1.5/5 1.4/4 1.2/4 1.0/3 0.9/3
Adults 18-34: Rating/Share 1.1/4 1.4/5 1.1/4 0.7/2 0.6/2
Total Viewers (million) 6.425 2.880 3.296 4.132 4.300

CBS won the night in adults 18-49 and total viewers.  Big Brother topped the broadcast night with adults 18-49 with a 2.4 rating, even with last Sunday. The premiere of unscripted series Same Name scored a 1.5 adults 18-49 rating - a slow start but still the best adults 18-49 ratings for the time period since the Survivor finale in May. Repeats of Fox's animated lineup were good enough for second place with adults 18-49, and led the night with adults 18-34 and teens.

Dateline NBC's 1.0 adults 18-49 rating was its best Sunday outing since May 22. The Marriage Ref was steady vs. last week with a 1.0 adults 18-49 rating.

Broadcast primetime ratings for Sunday, July 24, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS 60 Minutes 1.1/4 8.21
ABC America's Funniest Home Videos (R) 1.0/4 5.19
NBC Dateline NBC 1.0/3 4.37
FOX American Dad (R) 0.8/3 1.79
7:30 FOX Bob's Burgers (R) 1.0/3 2.01
8:00 CBS Big Brother 13 2.4/7 6.90
FOX The Simpsons (R) 1.8/6 3.66
NBC America's Got Talent (R) 1.1/3 4.44
ABC Extreme Makeover: Home Edition (R) 1.0/3 3.98
8:30 FOX Cleveland Show (R) 1.5/4 2.99
9:00 FOX Family Guy (R) 1.8/5 3.64
CBS Same Name (Premiere) 1.5/4 5.27
NBC America's Got Talent (R) 1.1/3 4.61
ABC Castle (R) 0.7/2 3.75
9:30 FOX American Dad (R) 1.5/4 3.19
10:00 CBS CSI: Miami (R) 1.2/3 5.32
NBC Marriage Ref 1.0/3 3.12
ABC Body Of Proof (R) 0.8/2 4.28

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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