Live + Same Day Cable News Daily Ratings for July 25, 2011
I ran into some formatting issues around the 9pm hour because of all split segments due to President Obama's speech. What's below is a breakout of the 9pm hour followed by the usual table less the 9pm hour. Note at 8pm O'Reilly Factor was only 55 minutes and I did not include the 5 minutes of coverage for the presidential address. Here's a snapshot of the FNC, CNN and MNSBC's coverage of Obama's address:
|
P 2+ |
P 25-54 |
|||
| Network | Program | Time |
AA (000) |
AA (000) |
| FOXN | PRESIDENTIAL ADDRESS | 09:01P -09:16P |
3545 |
1006 |
| CNN | PRES./GOP DEBT ADDRESS | 09:00P -09:23P |
2002 |
686 |
| MSNB | PRESIDENTIAL ADDRESS | 09:02P -09:16P |
1598 |
420 |
Here's the full breakout for the 9-10p hour:
| P 2+ | P 25-54 | P 35-64 | ||||||
| Network | Date | Program | Time | Days | (000s) | (000s) | (000s) | Duration |
| FOXN | 7/25/2011 | Hannity | 09:00P -10:00P | M______ | 3247 | 998 | 1617 | 31 |
| FOXN | 7/25/2011 | PRES ADDRESS CVG | 09:00P -10:00P | M______ | 3552 | 1010 | 1720 | 3 |
| FOXN | 7/25/2011 | PRES ADDRESS/ANALYSIS | 09:00P -10:00P | M______ | 4212 | 1222 | 2045 | 5 |
| FOXN | 7/25/2011 | PRES ADDRESS/GOP RESPONSE | 09:00P -10:00P | M______ | 4065 | 1177 | 1959 | 6 |
| FOXN | 7/25/2011 | PRESIDENTIAL ADDRESS | 09:00P -10:00P | M______ | 3545 | 1006 | 1751 | 15 |
| CNN | 7/25/2011 | Piers Morgan Tonight | 09:00P -10:00P | M______ | 1832 | 663 | 820 | 37 |
| CNN | 7/25/2011 | PRES./GOP DEBT ADDRESS | 09:00P -10:00P | M______ | 2002 | 686 | 859 | 23 |
| MSNB | 7/25/2011 | MSNBC SPECIAL COVERAGE | 09:00P -10:00P | M______ | 1458 | 445 | 647 | 40 |
| MSNB | 7/25/2011 | PRESIDENTIAL ADDRESS | 09:00P -10:00P | M______ | 1598 | 420 | 676 | 14 |
| MSNB | 7/25/2011 | REPUBLICAN RESPONSE | 09:00P -10:00P | M______ | 1588 | 463 | 700 | 6 |
| CNBC | 7/25/2011 | CNBC SPECIAL REPORT | 09:00P -10:00P | M______ | 210 | 108 | 95 | 30 |
| CNBC | 7/25/2011 | HOW I MADE MY MILLIONS | 09:00P -10:00P | M______ | 195 | 125 | 98 | 30 |
| HLN | 7/25/2011 | Dr. Drew | 09:00P -10:00P | M______ | 513 | 157 | 217 | 48 |
| HLN | 7/25/2011 | HLN LOCAL EDITION | 09:00P -10:00P | M______ | 442 | 135 | 200 | 12 |
* the 5 minute peak with 4.212 million viewers and 1.222 million A25-54 above on FNC was during the analysis from 9:24-9:29p.
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,287 | 332 | 614 | |
| CNN | 560 | 188 | 241 | |
| MSNBC | 525 | 171 | 254 | |
| CNBC | 180 | 61 | 94 | |
| FBN | 73 | 16 | 41 | |
| HLN | 339 | 112 | 175 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,884 | 799 | 1,396 | |
| CNN | 1,318 | 461 | 577 | |
| MSNBC | 1,161 | 346 | 530 | |
| CNBC | 162 | 90 | 90 | |
| FBN | 93 | 23 | 65 | |
| HLN | 585 | 159 | 260 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,020 | 338 | 612 |
| CNN | American Morning | 284 | 98 | 135 |
| MSNBC | Morning Joe | 462 | 145 | 207 |
| CNBC | Squawk Box | 177 | 85 | 131 |
| HLN | Morning Express w/ Meade | 266 | 101 | 125 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,542 | 328 | 704 |
| CNN | Situation Room | 699 | 169 | 259 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 775 | 188 | 338 |
| CNBC | FAST MONEY | 206 | 49 | 95 |
| HLN | HLN SPECIAL REPORT | 371 | 123 | 192 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 2,216 | 415 | 949 |
| CNN | Situation Room | 633 | 179 | 228 |
| MSNBC | MSNBC LIVE | 661 | 182 | 303 |
| CNBC | Mad Money | 204 | 60 | 117 |
| HLN | Prime News | 363 | 128 | 200 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,512 | 412 | 737 |
| CNN | John King USA | 580 | 208 | 279 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 767 | 239 | 417 |
| CNBC | Kudlow Report | 215 | 71 | 111 |
| HLN | ISSUES | 550 | 186 | 299 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,240 | 797 | 1,492 |
| CNN | COUTDOWN TO DEBT LIMIT | 932 | 242 | 341 |
| MSNBC | Last Word W/ L. ODONNELL | 937 | 245 | 432 |
| CNBC | DIVORCE WARS | 99 | 43 | 59 |
| HLN | Nancy Grace | 856 | 229 | 393 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,900 | 558 | 964 |
| CNN | Anderson Cooper 360 | 1,121 | 467 | 552 |
| MSNBC | Ed Show | 1,041 | 352 | 496 |
| CNBC | BIO: SAM WALTON | 184 | 112 | 115 |
| HLN | Joy Behar | 416 | 100 | 179 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,262 | 431 | 738 |
| CNN | Anderson Cooper 360 | 598 | 270 | 308 |
| MSNBC | Last Word W/ L. ODONNELL | 623 | 205 | 358 |
| CNBC | Mad Money | 61 | 36 | 41 |
| HLN | SHOWBIZ TONIGHT | 373 | 133 | 218 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.
