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Fox News Leads Presidential Address/Response Coverage - Cable News Ratings for Monday, July 25, 2011

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July 26th, 2011

Live + Same Day Cable News Daily Ratings for July 25, 2011

I ran into some formatting issues around the 9pm hour because of all split segments due to President Obama's speech. What's below is a breakout of the 9pm hour followed by the usual table less the 9pm hour.  Note at 8pm O'Reilly Factor was only 55 minutes and I did not include the 5 minutes of coverage for the presidential address.  Here's a snapshot of the FNC, CNN and MNSBC's coverage of Obama's address:

P 2+

P 25-54

Network Program Time

AA (000)

AA (000)

FOXN PRESIDENTIAL ADDRESS 09:01P -09:16P

3545

1006

CNN PRES./GOP DEBT ADDRESS 09:00P -09:23P

2002

686

MSNB PRESIDENTIAL ADDRESS 09:02P -09:16P

1598

420

Here's the full breakout for the 9-10p hour:

P 2+ P 25-54 P 35-64
Network Date Program Time Days (000s) (000s) (000s) Duration
FOXN 7/25/2011 Hannity 09:00P -10:00P M______ 3247 998 1617 31
FOXN 7/25/2011 PRES ADDRESS CVG 09:00P -10:00P M______ 3552 1010 1720 3
FOXN 7/25/2011 PRES ADDRESS/ANALYSIS 09:00P -10:00P M______ 4212 1222 2045 5
FOXN 7/25/2011 PRES ADDRESS/GOP RESPONSE 09:00P -10:00P M______ 4065 1177 1959 6
FOXN 7/25/2011 PRESIDENTIAL ADDRESS 09:00P -10:00P M______ 3545 1006 1751 15
CNN 7/25/2011 Piers Morgan Tonight 09:00P -10:00P M______ 1832 663 820 37
CNN 7/25/2011 PRES./GOP DEBT ADDRESS 09:00P -10:00P M______ 2002 686 859 23
MSNB 7/25/2011 MSNBC SPECIAL COVERAGE 09:00P -10:00P M______ 1458 445 647 40
MSNB 7/25/2011 PRESIDENTIAL ADDRESS 09:00P -10:00P M______ 1598 420 676 14
MSNB 7/25/2011 REPUBLICAN RESPONSE 09:00P -10:00P M______ 1588 463 700 6
CNBC 7/25/2011 CNBC SPECIAL REPORT 09:00P -10:00P M______ 210 108 95 30
CNBC 7/25/2011 HOW I MADE MY MILLIONS 09:00P -10:00P M______ 195 125 98 30
HLN 7/25/2011 Dr. Drew 09:00P -10:00P M______ 513 157 217 48
HLN 7/25/2011 HLN LOCAL EDITION 09:00P -10:00P M______ 442 135 200 12

* the 5 minute peak with 4.212 million viewers and 1.222 million A25-54 above on FNC was during the analysis from 9:24-9:29p.

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,287            332            614
CNN         560            188            241
MSNBC         525            171            254
CNBC         180             61             94
FBN           73             16             41
HLN         339            112            175
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,884            799         1,396
CNN       1,318            461            577
MSNBC       1,161            346            530
CNBC         162             90             90
FBN           93             23             65
HLN         585            159            260
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,020            338            612
CNN American Morning         284             98            135
MSNBC Morning Joe         462            145            207
CNBC Squawk Box         177             85            131
HLN Morning Express w/ Meade         266            101            125
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,542            328            704
CNN Situation Room         699            169            259
MSNBC Hardball WITH C. MATTHEWS         775            188            338
CNBC FAST MONEY         206             49             95
HLN HLN SPECIAL REPORT         371            123            192
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,216            415            949
CNN Situation Room         633            179            228
MSNBC MSNBC LIVE         661            182            303
CNBC Mad Money         204             60            117
HLN Prime News         363            128            200
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,512            412            737
CNN John King USA         580            208            279
MSNBC Hardball WITH C. MATTHEWS         767            239            417
CNBC Kudlow Report         215             71            111
HLN ISSUES         550            186            299
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,240            797         1,492
CNN COUTDOWN TO DEBT LIMIT         932            242            341
MSNBC Last Word W/ L. ODONNELL         937            245            432
CNBC DIVORCE WARS           99             43             59
HLN Nancy Grace         856            229            393
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,900            558            964
CNN Anderson Cooper 360       1,121            467            552
MSNBC Ed Show       1,041            352            496
CNBC BIO: SAM WALTON         184            112            115
HLN Joy Behar         416            100            179
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,262            431            738
CNN Anderson Cooper 360         598            270            308
MSNBC Last Word W/ L. ODONNELL         623            205            358
CNBC Mad Money           61             36             41
HLN SHOWBIZ TONIGHT         373            133            218

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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