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TV Ratings Tuesday: 'It's Worth What?,' 'Talent' Tumble, NBC Ties Fox; 'Hell's Kitchen,' 'MasterChef' Rise

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July 27th, 2011

Scoreboard FOX NBC Uni ABC CBS CW
Adults 18-49: Rating/Share 2.5/7 2.5/7 1.4/4 1.2/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.1/7 2.0/7 1.3/5 1.0/3 0.5/2 0.2/1
Total Viewers (million) 5.846 9.293 3.564 4.342 6.874 .728

NBC tied with Fox for the night with adults 18-49 and NBC won total viewers. America's Got Talent dropped 0.6 from last week to a 3.0 adults 18-49 rating between 9-11p (though it's worth noting that last week AGT was adjusted up 0.3 in the final numbers). Despite the drop,  the 3.0 is still 15% ahead of the 2.6 for the equivalent night last year. Earlier in the night It's Worth What? scored a 1.4 adults 18-49 rating, down 26% from last week's premiere.

Hell's Kitchen burned hotter than last week by a tenth, rising to a 2.6 adults 18-49 rating and MasterChef was up two-tenths to a 2.4 adults 18-49 rating.

The season finale of 101 Ways to Leave a Game Show was down a tenth to a 1.4 adults 18-49 rating. Combat Hospital was up a tenth to a 0.9 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, July 26, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 FOX Hell's Kitchen 2.6/9 5.91
NBC It's Worth What? 1.4/5 5.41
CBS NCIS (R) 1.3/4 8.74
ABC Wipeout (R) 1.3/5 4.89
CW 90210 (R) 0.3/1 0.80
9:00 NBC America's Got Talent 3.0/9 11.03
FOX MasterChef 2.4/7 5.79
ABC 101 Ways to Leave a Game Show (Season Finale) 1.4/4 4.37
CBS NCIS: Los Angeles (R) 1.1/3 6.50
CW Shedding for the Wedding (R) 0.2/1 0.66
10:00 NBC America's Got Talent 3.1/9 11.44
CBS 48 Hours Mystery  (R) 1.03 5.38
ABC Combat Hospital 0.9/3 3.77

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/3.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.5/2; "Nightline," 0.9/3; and "Jimmy Kimmel Live," 0.4/2.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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