‘Deadliest Catch’ Finishes Season in Winning Style

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via press release:

Hit Series Delivers 3.28 Million Viewers,
Series Steams to Number One in All 16 Weeks of Season 7

(Silver Spring, Md.) Tuesday night’s DEADLIEST CATCH season finale earned a 2.30 HH / 1.99 P25-54 AA% making it the #1 primetime (8P-11P) cable program for P/M25-54 ratings and delivery and propelling Discovery to the #1 Tuesday primetime (8P-11P) cable network for Men 25-54 and Men 18-49 ratings and delivery.

DEADLIEST CATCH repeated its ratings feat from last year, ranking as the #1 Tuesday non-sports primetime cable telecast among People 25-54 and Men 25-54 ratings and delivery, for 16 weeks in a row. The Tuesday, July 26th episode “Mohawks & Madness, Goodness & Gladness,” airing 9pm – 10pm e/p delivered 3.28 million viewers P2+.

During Season 7, premieres of DEADLIEST CATCH averaged a 2.38 HH / 2.13 P25-54 AA% Live+SD; and delivered an average 3.45 million viewers P2+.

“Mohawks & Madness, Goodness & Gladness” also out-delivered most broadcast programs, for Tuesday 7/26/11 prime delivery in key demos.  Among Men 25-54, DEADLIEST CATCH was the #4 program in all of television.  Among Men 25-54, Catch out-delivered:

–  ABC’s 101 Ways to Leave a Game Show
–  ABC’s Wipeout
–  ABC’s Combat Hospital
–  CBS’ 48 Hours
–  CBS’ NCIS: Los Angeles
–  NBC’s It’s Worth What?
In addition, DEADLIEST CATCH: BEHIND THE SCENES at 10PM was also a top-performer, finishing #3 in all of cable among Men 25-54 delivery.  The special delivered 2.19 million viewers P2+, earning a 1.50 HH / 1.27 P25-54 AA%.

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