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TV Ratings Sunday: 'Big Brother' Rises, Paces CBS Win + 'Same Name,' 'Marriage Ref' Fall + 'The Bachelorette: Men Tell All'

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August 1st, 2011

Scoreboard CBS FOX Uni ABC NBC
Adults 18-49: rating/Share 1.6/5 1.5/5 1.4/4 1.3/4 0.8/2
Adults 18-34: Rating/Share 1.2/4 1.7/6 1.4/5 1.0/3 0.6/2
Total Viewers (million) 6.611 3.140 3.516 5.041 3.797

Note: President Obama interrupted primetime on ABC, CBS and NBC for about 10 minutes from 8:40-8:50. CBS pushed their schedule out by 10 minutes and ABC and NBC re-joined their shows in progress. 

CBS edged out FOX for the night as Big Brother was up from last Sunday. BB looks to be up a bit over 10% versus last week while Same Name looks to be down a little from last week's premiere.  Fox's animation repeats put Fox in second with adults 18-49.

The Bachelorette: Men Tell All Special scored a 1.6 adults 18-49 rating -- that's way down (nearly 50%) from last summer when the special aired on a Monday, but it still gave ABC its best summer Sunday 9-11p performance with entertainment programming in nearly 5 years.

The Marriage Ref  was down 10% versus last week to a 0.9 adults 18-49 rating.

Broadcast primetime ratings for Sunday, July 31, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS 60 Minutes 1.3/5 8.82
ABC America's Funniest Home Videos (R) 1.1/4 4.81
FOX American Dad (R) 0.9/3 1.98
NBC Dateline NBC 0.7/2 4.28
7:30 FOX Bob's Burgers (R) 1.0/4 2.08
8:00 CBS Big Brother 13 2.8/9 8.06
FOX The Simpsons (R) 1.6/5 3.58
ABC Extreme Makeover: Home Edition (R) 1.1/3 4.50
NBC America's Got Talent (R) 0.8/2 3.74
8:30 FOX Cleveland Show (R) 1.6/5 3.32
9:00 FOX Family Guy (R) 2.1/6 4.18
ABC The Bachelorette: The Men Tell All 1.5/4 5.11
CBS Same Name 1.4/4 4.41
NBC America's Got Talent (R) 0.9/3 4.28
9:30 FOX American Dad (R) 1.8/5 3.70
10:00 ABC The Bachelorette: The Men Tell All 1.7/4 5.75
CBS CSI: Miami (R) 1.2/3 5.15
NBC Marriage Ref 0.9/2 2.89

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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