ABC Wins Monday and Hits Summer Highs with ‘The Bachelorette’ Finale
via press release:
With strong turnouts for the season closer of The Bachelorette and The Bachelorette: After the Final Rose special, ABC delivered a definitive victory on Monday night, beating its second-place Fox by 4.0 million viewers and by 17% among Adults 18-49. In fact, the Net ranked #1 all 6 half-hours on Monday evening with viewers and young adults.
- ABC has registered as the most-watched television network on every regular Monday of Summer 2011 (excluding only July 4th), holding the top position on 20 of the past 21 weeks.
- ABC scored Monday summer-highs in both Total Viewers and Adults 18-49.
On its 7th-season finale, ABC’s The Bachelorette once again rose to the top of its 2-hour time period, leading its nearest competitor (Fox) by 4.1 million viewers and by 17% in Adults 18-49 . Building by 19% in Total Viewers and by 33% in Adults 18-49 from start to finish, The Bachelorette attracted 10.6 million viewers during its final half-hour as Ashley picked J.P. Rosenbaum and then accepted his marriage proposal. The Bachelorette qualified as Monday’s most-watched TV show on every original telecast this summer.
Building its numbers for the 2nd week in a row, The Bachelorette produced its most-watched telecast this season.
Drawing an average audience of 8.9 million viewers and a 2.9 rating, 8 share in Adults 18-49 during its seventh season, ABC’s The Bachelorette generated the series’ 2nd-strongest Summer edition ever.
Towering over the 10 o’clock hour, ABC’s The Bachelorette: After the Final Rose beat its combined CBS and NBC competition in the time period by wide margins in both Total Viewers (+22%) and Adults 18-49 (+87%). ABC’s After the Final Rose special built on its lead-in to stand as Monday’s #1 TV program in Adults 18-49.
- Posting summer-highs, The Bachelorette: After the Final Rose generated the Network’s strongest summer performance in the hour in 1 year – since 8/2/10.