The Hub Delivers Its Best Monthly Performance with kids 2-11 in July

Categories: Network TV Press Releases

Written By

August 2nd, 2011

via press release:

STRONG JULY SPECIAL EVENT PROGRAMMING
AND NEW SUMMER SCHEDULE DRIVE THE HUB TV NETWORK
TO RECORD MONTHLY PERFORMANCE

STRONG JULY SPECIAL EVENT PROGRAMMING
AND NEW SUMMER SCHEDULE DRIVE THE HUB TV NETWORK
TO RECORD MONTHLY PERFORMANCE

Seven-Hour Movie Marathon Drive Momentum of Recent Week




LOS ANGELES – With solid performances for its popular July event programming and the continued strength of its new summer schedule, The Hub TV Network, a destination for kids and their families, delivered its best monthly performance among Kids 2-11 and Kids 6-11 in Kids Total Day (Monday -Thursday, 6A-8P and Friday - Sunday, 6A-11P) since the re-launch of the network in October 2010.

The Hub’s July special programming events included "Trans4th of July" (Monday, 7/4/11); "Taylor Swift: Journey To Fearless" (Sunday, 7/24/11) and this past week’s "Friday at the Movies" seven-hour marathon (Friday 7/29/11, 12P-7P ET), which featured the movies "The Iron Giant," "Free Willy: Escape From Pirate's Cove," and "Gremlins."

Weekly Program Highlight

·        The Hub's "Friday at the Movies" event (7/29/11, 12P-7P) earned week-to-week delivery gains in the time period among key demographics including Kids 6-11 (+250%, 77,000), Kids 2-11 (+286%, 108,000), Women 18-49 (+367%, 42,000), Adults 18-49 (+400%, 60,000), Persons 2+ (+320%, 214,000) and Households (+234%, 107,000).

July vs. June Highlights

·        In Kids Total Day (Monday -Thursday, 6A-8P and Friday - Sunday, 6A-11P), The Hub delivered its best-ever monthly performance among Kids 6-11 and Kids 2-11 since the network launched October 10, 2010.

·        In Kids Total Day (Monday - Thursday, 6A-8P and Friday - Sunday, 6A-11P), The Hub delivered month-to-month delivery gains among key demographics, including Kids 6-11 (+8%, 28,000), Kids 2-11 (+12%, 48,000), Women 18-49 (+7%, 15,000), and Adults 18-49 (+4%, 28,000), Persons 2+ (+8%, 93,000), and Households (+3%, 61,000).

·        In Prime (Monday - Sunday, 8P-11P), The Hub delivered month-to-month delivery gains among key demographics, including Kids 2-11 (+3%, 33,000), Women 18-49 (+4%, 24,000), Adults 18-49 (+5%, 44,000), Persons 2+ (+5%, 107,000) and Households (+7%, 75,000).

(Source: Nielsen; program based dayparts; most current; 6/27/11- 7/31/11 vs. 5/30/11-6/26/11; week-to-week is 7/25/11-7/31/11 vs. 7/18/11-7/24/11; growth by delivery.)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of   award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub re-branded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork

LOS ANGELES – With solid performances for its popular July event programming and the continued strength of its new summer schedule, The Hub TV Network, a destination for kids and their families, delivered its best monthly performance among Kids 2-11 and Kids 6-11 in Kids Total Day (Monday -Thursday, 6A-8P and Friday - Sunday, 6A-11P) since the re-launch of the network in October 2010.

The Hub’s July special programming events included "Trans4th of July" (Monday, 7/4/11); "Taylor Swift: Journey To Fearless" (Sunday, 7/24/11) and this past week’s "Friday at the Movies" seven-hour marathon (Friday 7/29/11, 12P-7P ET), which featured the movies "The Iron Giant," "Free Willy: Escape From Pirate's Cove," and "Gremlins."

Weekly Program Highlight

·        The Hub's "Friday at the Movies" event (7/29/11, 12P-7P) earned week-to-week delivery gains in the time period among key demographics including Kids 6-11 (+250%, 77,000), Kids 2-11 (+286%, 108,000), Women 18-49 (+367%, 42,000), Adults 18-49 (+400%, 60,000), Persons 2+ (+320%, 214,000) and Households (+234%, 107,000).

July vs. June Highlights

·        In Kids Total Day (Monday -Thursday, 6A-8P and Friday - Sunday, 6A-11P), The Hub delivered its best-ever monthly performance among Kids 6-11 and Kids 2-11 since the network launched October 10, 2010.

·        In Kids Total Day (Monday - Thursday, 6A-8P and Friday - Sunday, 6A-11P), The Hub delivered month-to-month delivery gains among key demographics, including Kids 6-11 (+8%, 28,000), Kids 2-11 (+12%, 48,000), Women 18-49 (+7%, 15,000), and Adults 18-49 (+4%, 28,000), Persons 2+ (+8%, 93,000), and Households (+3%, 61,000).

·        In Prime (Monday - Sunday, 8P-11P), The Hub delivered month-to-month delivery gains among key demographics, including Kids 2-11 (+3%, 33,000), Women 18-49 (+4%, 24,000), Adults 18-49 (+5%, 44,000), Persons 2+ (+5%, 107,000) and Households (+7%, 75,000).

(Source: Nielsen; program based dayparts; most current; 6/27/11- 7/31/11 vs. 5/30/11-6/26/11; week-to-week is 7/25/11-7/31/11 vs. 7/18/11-7/24/11; growth by delivery.)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of   award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub re-branded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork

 
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