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TV Ratings Monday : 'Bachelorette' Finale Down 29% to Lowest-Rated Finale Ever, But Still Tops Night

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August 2nd, 2011

 

Scoreboard ABC FOX Uni CBS NBC CW
Adults 18-49: rating/Share 2.7/8 2.3/7 1.7/5 1.1/3 0.7/2 0.2/1
Adults 18-34: Rating/Share 2.2/7 1.9/6 1.6/5 0.7/2 0.5/2 0.1/0
Total Viewers (million) 9.439 5.405 4.105 4.443 3.616 .504

ABC won the night with adults 18-49 and total viewers, led by three hours of The Bachelorette programming.  The Bachelorette finale between 8-10p averaged a 2.7 adults 18-49 rating, down 29% from last year's finale. Though it's probably worth noting last year's finale had the best results since 2004, last night's results mark The Bachelorette's lowest-rated final and lowest-rated cycle..  After the Final Rose was down 26% from last year to a 2.8 adults 18-49 rating.

Hell's Kitchen was down 8% versus last Monday to a 2.4 adults 18-49 rating, and MasterChef was down 4% versus its last Monday original two weeks ago to a 2.3 adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, August 1, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 ABC The Bachelorette 2.4/8 8.99
FOX Hell's Kitchen 2.4/8 5.45
NBC America's Got Talent (R) 1.0/3 4.45
CBS How I Met Your Mother (R) 1.1/4 3.74
CW Gossip Girl  (R) 0.2/1 0.53
8:30 CBS Mike & Molly (R) 1.1/3 4.06
9:00 ABC The Bachelorette 3.0/8 10.02
FOX MasterChef 2.3/6 5.36
CBS Two and a Half Men (R) 1.3/4 5.24
NBC Law & Order: Criminal Intent (R) 0.6/2 3.25
CW One Tree Hill (R) 0.2/0 0.48
9:30 CBS Mike & Molly (R) 1.1/3 4.81
10:00 ABC The Bachelorete: After the Final Rose 2.8/8 9.31
CBS Hawaii Five-0 (R) 0.9/3 4.40
NBC Harry's Law (R) 0.6/2 3.16

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via NBC press notes:

In Late-Night Metered Markets Monday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.6/5.

 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

 

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) tied "Late Late Show" (0.4/2).

 

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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