‘Disney Friends for Change Games’ Scores Across Multiple Platforms
via press release:
“Disney Friends for Change Games” Scores Across Multiple Platforms
~Finale is TV/Cable’s No. 1 Telecast at 8:30PM in Total Viewers, Kids 6-11 and Tweens 9-14
~Over 37 Million Unique Viewers Watch on TV, with Nearly 22 Million Page Views Online
The 2011 “Disney Friends for Change Games,” featuring over 30 Disney Channel and Disney😄 stars from around the globe playing on behalf of environmental charities, wrapped this past Sunday, July 31, crowning the Red Team — which raised $250,000 to benefit World Wildlife Fund — champion. Additionally, the fund won the Fan Favorite online poll, raising an additional $100,000.
The games conquered across multiple platforms, launching on Disney Channel on June 24th and on Disney😄 on June 27th, with the online site going live on June 10th.
The finale special ranked as TV’s No. 1 telecast from 8:30-9:00 with Kids 6-11 (1.9 million/7.7 rating) and Tweens 9-14 (1.6 million/6.4 rating), and was the No. 1 scripted telecast across all television in Total Viewers (3.6 million – No. 1 across all cable).
Over the course of the five-week event, the games reached almost 37 million unique Total Viewers on television, including more than 15 million unique Kids 6-14.
Online, the “Friends for Change Games” site amassed nearly 22 million page views and almost 4 million starts for online versions of the three featured games, ‘Energy Dance Battle’ (1.632 million), ‘Conservation Catapult’ (1.325 million) and ‘The Recycler’ (771,166). Moreover, nearly 1.3 million fans cast their vote for their favorite team and charity throughout the event.
Green Team playing to benefit Fauna and Flora International – 479,448 votes
Captain: Brandon Mychal Smith (“So Random!”), Valeria Baroni (Disney Channel Argentina), Paula Dalli (Disney Channel Spain), Adam Hicks (“Zeke and Luther”), David Henrie (“Wizards of Waverly Place”), Sterling Knight (“So Random!”), Ryan Ochoa (“Pair of Kings”), Eve Ottino (Disney Channel France) and Bella Thorne (“Shake It Up”).
Blue Team playing to benefit Ocean Conservancy – 310,654 votes
Captain: Debby Ryan (“Jessie”), Allisyn Ashley Arm (“So Random!”), Olavo Cavalheiro (Disney Channel Brazil), Hutch Dano (“Zeke and Luther”), Roshon Fegan (“Shake It Up”), Doc Shaw (“Pair of Kings”), Stefanie Scott (“A.N.T. Farm”) and Jake Short (“A.N.T. Farm”).
Red Team playing to benefit World Wildlife Fund – 252,858 votes
Captain: Mitchel Musso (“Pair of Kings”), Jake T. Austin (“Wizards of Waverly Place”), Doug Brochu (“So Random!”), Kelsey Chow (“Pair of Kings”), Davis Cleveland (“Shake It Up”), Dean Delannoit (Disney Channel Holland and Belgium), Carlon Jeffrey (“A.N.T. Farm”), and Zendaya (“Shake It Up”).
Yellow Team playing to benefit UNICEF – 224,528 votes
Captain: Bridgit Mendler (“Good Luck Charlie”), Jorge Blanco (Disney Channel Mexico), Valentina Colombo (Disney Channel Italy), Adam Irigoyen (“Shake It Up”), China Anne McClain (“A.N.T. Farm”), Sierra McCormick (“A.N.T. Farm”), Logan Miller (“I’m in the Band”) and Gregg Sulkin (“Wizards of Waverly Place” and Disney Channel UK).
About Disney Channel /Disney😄
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. It is currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world. Disney😄 is a basic cable channel and multi-platform brand for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable affiliates. Disney😄 channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland, The Netherlands and Canada. Disney Channel and Disney😄 are part of the Disney/ABC Television Group.
About “Disney Friends for Change”
Disney Friends for Change, part of Disney Corporate Citizenship, is a multi-platform initiative that helps inspire kids and families to join together and make a positive impact on their world. Through PSAs on-air and online tool-kits, the program aims to provide useful information to help kids make small changes that add up to big differences. As part of the program, Disney donates $1 million dollars annually to fund projects all around the globe ranging from educational and community programs to species and habitat protection. Friends for Change currently has more than four million actions taking place from kids in 33 countries throughout the United States, Europe, Latin America, Japan, India and China. Disney Corporate Citizenship focuses on three key principles: act and create in an ethical manner; champion the happiness and well-being of kids and families; and inspire those around us to make a lasting, positive change in the world. For more information on Friends for Change, please visit http://disney.go.com/projectgreen. For more information on Disney Corporate Citizenship, please visit www.disney/citizenship2010