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TV Ratings Friday: No Ratings Benefit: 'Friends with Benefits' Premieres; ABC's Unscripted Repeats Win Again

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August 6th, 2011

Scoreboard ABC CBS NBC FOX CW
Rating/Share: Adults 18-49 1.1/4 1.0/4 1.0/4 0.7/3 0.3/1
Total Viewers (million) 3.98 5.99 3.63 2.48 .872

ABC won another Friday night with its unscripted repeats. As expected, the summer Friday burn-off of Friends with Benefits commenced quietly. Summer vacations are kicking into full swing and Flashpoint was down 0.1 with adults 18-49 and shed about 600,000 viewers from last week.

Overnight broadcast primetime ratings for Friday, August 5, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Flashpoint 1.1/4 6.20
ABC Shark Tank (R) 1.0/4 3.67
NBC Friends with Benefits (Premiere) 0.7/3 2.37
FOX Bones (R) 0.8/3 2.87
CW Nikita (R) 0.3/1 0.87
8:30 NBC Friends with Benefits 0.6/2 1.99
9:00 NBC Dateline (9-11p) 1.2/4 4.35
ABC Primetime: What Would You Do? (R) 1.0/4 3.52
CBS CSI: NY (R) 0.9/3 5.88
FOX House (R) 0.6/2 2.08
CW Supernatural (R) 0.3/1 0.88
10:00 ABC 20/20 (R) 1.3/4 4.75
CBS Blue Bloods (R) 1.0/3 5.88

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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