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TV Ratings Sunday: 'Big Brother' Steady, CBS Wins; 'Teen Choice' Up With Teens, But Down Big with Adults + 'Same Name,' 'Marriage Ref' & More

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August 8th, 2011

Scoreboard CBS Uni FOX ABC NBC
Adults 18-49: Rating/Share 1.7/5 1.2/3 1.0/3 1.0/3 0.7/2
Adults 18-34: Rating/Share 1.2/4 1.1/4 1.2/4 0.6/2 0.5/2
Total Viewers (million) 6.630 3.191 2.791 3.967 2.931

Big Brother was steady versus last week with a 2.8 adults 18-49 rating, easily topping the night and pacing CBS to an easy win with adults 18-49 and total viewers. At 9pm Same Name was up 23% to a 1.6 adults 18-49 rating.

Perhaps adults are getting sick of Twilight, Gossip Girl and Justin Bieber, but teens haven't yet. Teen Choice 2011 posted a preliminary 1.1 rating with adults 18-49, down 27% versus last year's 1.5 adults 18-49 rating, but with its target demo (teens) it posted a 2.8/10 (rating/share), its best since 2008 and its best among male teens since 2006.

The 9pm The Marriage Ref was steady versus last Sunday's 10pm telecast with a 0.9 adults 18-49 rating, and the 10pm "Ref" was up a tenth to a 1.0 adults 18-49 rating.

Broadcast primetime ratings for Sunday, August 7, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos (R) 1.3/4 5.30
CBS 60 Minutes 1.2/4 8.70
FOX American Dad (R) 0.7/3 1.71
NBC Dateline NBC 0.5/2 3.18
7:30 FOX Family Guy (R) 1.1/4 2.36
8:00 CBS Big Brother 13 2.8/9 7.76
FOX Teen Choice 2011 8-10p 1.1/3 3.17
ABC Ty's Great British Adventure 2011 1.0/3 3.83
NBC It's Worth What? (R) 0.7/2 3.12
9:00 CBS Same Name 1.6/4 5.05
NBC Marriage Ref 0.9/2 3.12
ABC Take the Money and Run (R) 0.9/2 3.11
10:00 CBS CSI: Miami (R) 1.2/3 5.01
NBC Marriage Ref 1.0/3 2.71
ABC Body Of Proof (R) 0.9/2 3.64

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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