Fox News’ Post S&P Downgrade Coverage Dominates; Cable News Ratings for Saturday-Sunday, August 6-7, 2011

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On Saturday morning following the historic S&P credit downgrade on Friday, Fox’s Neil Cavuto anchored the highest-rated program in total viewers on the cable news networks for the entire weekend. The two-hour special ‘The Cost of Freedom’ averaged 1.544 million viewers. The program was second for the weekend (to ‘Fox & Friends Weekend’ ) with adults 25-54 with 434K viewers 25-54.

It was the second highest-rated ‘Cost of Freedom’ in 2011 trailing the 3/12/11 telecast on the heels of the Japan earthquake.  Saturday’s ‘Cost of Freedom’ beat its combined competition.

Saturday, 8/6, 10:00AM – 12:00 PM

P 2+

P 25-54

Network Program Time

(000s)

(000s)

FOXN COST OF FREEDOM, THE 10:00A -12:00P

1544

434

CNN CNN NEWSROOM 10:00A -12:00P

726

240

MSNB MSNBC LIVE 10:00A -12:00P

315

88

 

 

 

 

Live + Same Day Cable News Ratings for Saturday & Sunday, August 6-7, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     915              231     429
CNN     524              191     238
MSNBC     360              169     176
CNBC     167                61      88
FBN      40                  8      21
HLN     312              104     159
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,165              235     423
CNN     556              206     249
MSNBC     529              286     270
CNBC     232                75     115
FBN      61                16      20
HLN     400              100     182
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     826              217     426
CNN     403              152     200
MSNBC     333              167     181
CNBC     198                79      96
FBN      33                  9      21
HLN     314              114     160
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,048              253     474
CNN     463              170     219
MSNBC     465              234     280
CNBC     180                63      93
FBN      67                20      48
HLN     377                78     157


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

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