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Fox News' Post S&P Downgrade Coverage Dominates; Cable News Ratings for Saturday-Sunday, August 6-7, 2011

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August 9th, 2011

On Saturday morning following the historic S&P credit downgrade on Friday, Fox's Neil Cavuto anchored the highest-rated program in total viewers on the cable news networks for the entire weekend. The two-hour special 'The Cost of Freedom' averaged 1.544 million viewers. The program was second for the weekend (to 'Fox & Friends Weekend' ) with adults 25-54 with 434K viewers 25-54.

It was the second highest-rated 'Cost of Freedom' in 2011 trailing the 3/12/11 telecast on the heels of the Japan earthquake.  Saturday's 'Cost of Freedom' beat its combined competition.

Saturday, 8/6, 10:00AM - 12:00 PM

P 2+

P 25-54

Network Program Time

(000s)

(000s)

FOXN COST OF FREEDOM, THE 10:00A -12:00P

1544

434

CNN CNN NEWSROOM 10:00A -12:00P

726

240

MSNB MSNBC LIVE 10:00A -12:00P

315

88

 

 

 

 

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Live + Same Day Cable News Ratings for Saturday & Sunday, August 6-7, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     915              231     429
CNN     524              191     238
MSNBC     360              169     176
CNBC     167                61      88
FBN      40                  8      21
HLN     312              104     159
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,165              235     423
CNN     556              206     249
MSNBC     529              286     270
CNBC     232                75     115
FBN      61                16      20
HLN     400              100     182
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     826              217     426
CNN     403              152     200
MSNBC     333              167     181
CNBC     198                79      96
FBN      33                  9      21
HLN     314              114     160
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,048              253     474
CNN     463              170     219
MSNBC     465              234     280
CNBC     180                63      93
FBN      67                20      48
HLN     377                78     157

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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