Univision was the #1 Broadcast Network in Primetime in Adults 18-34 for the Week Ending August 7, 2011

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via press release:

Univision was the #1 broadcast network in primetime among Adults 18-34, out-delivering ABC, FOX, NBC and CBS for the entire week

 Pequeños Gigantes continues to be a top choice on Sunday nights, catapulting Univision to the #1 position for the night

 

Univision Broadcast Prime Highlights – Week of August 1, 2011 to August 7, 2011

 

  • Univision was the #1 broadcast network in primetime among Adults 18-34, out-delivering ABC (+30%), FOX (+10%), NBC (+75%), and CBS(+74%) for the entire week.
  • Univision ranked as the #3 broadcast network in prime this week among Adults 18-49, out-delivering NBC (+21%), and CBS (+3%). Univision has ranked #3 network or higher for the last 7 out of 12 weeks.
  • Univision was the #1 network on Friday night for the 13th time in the last 22 weeks among Adults 18-49, and for the 18th consecutive Friday among Adults 18-34.
  • Univision aired the top two programs on Friday night among Adults 18-49 and Adults 18-34 with #1 “Teresa” and #2 “Fuerza del Destino” (The Power of Destiny.)
  • Univision ranked as the #1 broadcast network among Adults 18-34 on Wednesday night beating FOX, ABC, NBC, and CBS. Univision’s entire prime line up ranked among the top ten among Adults 18-34 including the #1 program for the night, “Fuerza del Destino” and the #2 ranked “Teresa.”
  • On Thursday night, Univision ranked as the #1 broadcast network among Adults 18-34 beating FOX, ABC, NBC, and CBS. Univision aired the #2 (Teresa) and #3 (Fuerza del Destino) top ranked programs among Adults 18-34.
  • On Sunday night, Univision ranked as the #1 network among Adults 18-34. Audiences continue to tune in to Univision’s talent competition “Pequeños Gigantes” (Little Giants), the #2 program Sunday night among Adults 18-49 and Adults 18-34.

ü  The talent competition solidified Univision’s position as the #1 network among Adults 18-34 and #2 network among Adults 18-49.

ü  Led by the continued success of Pequeños Gigantes, Univision was the #1 network among Kids 2-11 and #2 ranked among Teens 12-17 for the entire week. Furthermore, Pequeños Gigantes’ audience increased among those demos versus the prior week delivering +10% more Kids 2-11 and +5% Teens 12-17.

  • On Monday night Univision’s two-hour grand finale of its novela “Triunfo del Amor” (Triumph of Love) ranked as the #1 program for the entire week among Adults 18-34 out delivering all other programs including the season finale of ABC’s “The Bachelorette,” NBC’s “America’s Got Talent,” and first run episodes of “Hell Kitchen” and “Master Chef” on FOX.

ü  The novela finale attracted 5.4 million Total Viewers 2+, 2.9 million Adults 18-49, and 1.6 million Adults 18-34.  

ü  The Monday night finale was the highest rated telecast in the novela’s full run among Total Viewers 2+, Adults 18-49, and Adults 18-34.

ü  The 8PM to 10PM telecast made Univision the #1 network on Monday night among Adults 18-34 in the time period and #3 among Adults 18-49

ü  Following the novela finale, Unvision’s “Don Fransisco Presenta” featured interviews with the “Triunfo del Amor” cast and finished the night as the #6 program among Adults 18-34 and #7 among Adults 18-49.

  • Led by “Teresa”, Univision ranked as the #1 broadcast network for the week from 8PM to 9PM among Adults 18-34 and ranked #3 among Adults 18-49.
  • During the summer months, Univision ranks as the #1 broadcast network among Adults 18-34 beating FOX (+7%), ABC (+4%), NBC (+27%), and CBS (+101%.) Univision also posts year-to year audience increases among Adults 18-49 and Total Viewers 2+. 
  • On Tuesday night Univision premiered it newest novela at 9PM, “La Fuerza del Destino” (The Power of Destiny) averaging 4.1 Million Total Viewers 2+, 2.3 million Adults 18-49, and 1.2 million Adults 18-34. 

ü  The premiere ranked as the #5 program for the night among Adults 18-34 out delivering ABC’s entire line-up.

ü  Helped Univision rank as the #3 network from 9PM to 10PM among Adults 18-34 and #4 among Adults 18-49.

ü  Following the Monday finale of “Triunfo del Amor,” this week’s premiere of “La Fuerza del Destino” secured the #1 rank for Univision during the 9PM to 10PM time period this week among both Adults 18-49 and Adults 18-34.

  • On Saturday night, Univision’s “Sabado Gigante” (Giant Saturday) at 8PM positioned Univision as the #3 network  for the night among Adults 18-34.
  • Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34. Univision also out-delivered one or more of the English-language broadcast networks on 6 out of 7 nights last week among Adults 18-49.
  • Thus far in 2011, Univision continues to be the #3 broadcast network averaging more Adults 18-34 viewers than CBS (+13%) and NBC (+15%)
  • Season-to-Date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+7%) while the English-language broadcast networks are reporting audience declines (ABC -8%, CBS -8%, NBC -11%, and FOX -5%); Univision’s audience also increased among Total Viewers 2+ (+6%) and Adults 18-34 (+4%).
  • Univision aired 8 of the top 20 programs among Adults 18-34 and 5 of the top 20 among Adults 18-49 this past week.
  • As one of the top ten programs Sunday night among Adults 18-49 and Adults 18-34, Unvision’s  10PM airing of “Sal Y Pimienta” averaged  3.2 Million Total Viewers 2+, 1.5 Million Adults 18-49 and 675,000 Adults 18-34.

 

Broadcast Prime Network Rankers – Week of August 1, 2011 to August 7, 2011

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.4

5

994

 

1

  FOX

1.5

5

1,924

 

1

  FOX

1.2

5

295

2

  FOX

1.3

5

900

 

2

  ABC

1.4

5

1,897

 

2

  UNI

0.9

4

229

3

  ABC

1.1

4

766

 

3

  UNI

1.4

4

1,818

 

3

  ABC

0.9

4

219

4

  CBS

0.8

3

570

 

4

  CBS

1.3

4

1,770

 

4

  NBC

0.7

3

168

5

  NBC

0.8

3

567

 

5

  NBC

1.1

4

1,499

 

5

  CBS

0.5

2

133

6

  TEL

0.5

2

314

 

6

  TEL

0.4

1

571

 

6

  CW

0.3

1

67

7

  CW

0.3

1

192

 

7

  CW

0.3

1

371

 

7

  TEL

0.2

1

48

8

  TF

0.2

1

134

 

8

  TF

0.2

1

258

 

8

  TF

0.1

0

26

9

  AZA

0.1

0

44

 

9

  ETV

0.1

0

94

 

9

  ETV

0.0

0

9

10

  ETV

0.1

0

41

 

10

  AZA

0.1

0

81

 

10

  AZA

0.0

0

5

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.2

5

518

 

1

  CBS

3.8

7

4,457

 

1

  CBS

2.0

6

5,918

2

  ABC

0.8

3

315

 

2

  ABC

3.1

5

3,626

 

2

  ABC

1.7

5

5,030

3

  FOX

0.7

3

302

 

3

  NBC

2.8

5

3,292

 

3

  NBC

1.5

4

4,559

4

  NBC

0.6

2

240

 

4

  FOX

2.4

4

2,790

 

4

  FOX

1.4

4

4,012

5

  CBS

0.4

2

174

 

5

  UNI

1.9

3

2,149

 

5

  UNI

1.2

3

3,549

6

  TEL

0.2

1

86

 

6

  TEL

0.5

1

620

 

6

  TEL

0.3

1

966

7

  CW

0.2

1

69

 

7

  CW

0.5

1

552

 

7

  CW

0.3

1

755

8

  TF

0.1

0

44

 

8

  TF

0.2

0

269

 

8

  TF

0.1

0

430

9

  ETV

0.0

0

18

 

9

  AZA

0.1

0

122

 

9

  ETV

0.1

0

183

10

  AZA

0.0

0

10

 

10

  ETV

0.1

0

109

 

10

  AZA

0.1

0

177

Source: The Nielsen Company, NPM, Live+SD data;(08/01/2011-08/07/2011) M-Sat 8pm-11pm, Sun 7pm-11pm; Season-To-Date: 2010/2011 (09/20/2010-08/07/2011) and 2009/2010 Season-To-Date (09/21/2009-08/08/2010); Summer Months 2011 (5/30-8/7/11) and 2010 (5/31-8/8/10).

 

 

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