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USA Network Dominates Cable Primetime for the Week Ending August 7, 2011

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August 9th, 2011

USA stayed on top in primetime, beating out its nearest competitor TNT by 38% with adults 18-49, and comfortably ahead of Disney by 18% in average primetime total viewers. Nickelodeon remained at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week  of August 1-7, 2011

Net Viewers (000)
USA      3,544
DSNY      3,002
TNT      2,525
HIST      2,011
FOXN      1,848
A&E      1,596
DISC      1,462
ESPN      1,354
MTV      1,305
FX      1,300
SYFY      1,296
AMC      1,283
HGTV      1,247
TBSC      1,244
FOOD      1,201
ADSM      1,186
NAN      1,184
FAM      1,177
LIFE      1,101
BET      1,033
TRU      1,029
TVLD         947
TLC         908
SPK         875
NKJR         868

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Adults 18-49 Prime-time Average (Live+SD)

Net Viewers (000)
USA      1,267
TNT         920
HIST         861
DISC         848
MTV         824
A&E         796
TBSC         751
FX         666
ESPN         592
DSNY         578
FOOD         570
FAM         566
CMDY         557
AMC         556
SYFY         552
ADSM         534
TRU         498
BET         482
LIFE         470
TLC         444
SPK         429
HGTV         423
EN         399
BRAV         382
NAN         378

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Total Day Average Viewers (Live+SD)

Net Viewers (000)
NICK      2,236
DSNY      2,112
ADSM      1,428
USA      1,355
TOON      1,289
NAN      1,176
TNT      1,159
FOXN      1,079
HIST         881
DISC         859
ESPN         854
A&E         781
FX         750
AMC         737
TBSC         716
HGTV         686
MTV         686
TRU         678
FOOD         652
NKJR         625
FAM         606
TVLD         597
LIFE         568
TLC         547
SYFY         539

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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