MTV’s “The Challenge: Rivals” Delivers Its Largest Audience In More Than Two Years

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via press release:

MTV’s “The Challenge: Rivals” delivers its largest

audience in more than two years

 Tune in for “The Challenge: Rivals” Finale on Wednesday, August 24th At 10PM ET/PT

New York, NY – August 11, 2011 – Last night MTV drew the largest P12-34 audience of any cable network during the 10 PM hour thanks to “The Challenge: Rivals,” which posted a season-best 2.0 P12-34 rating.  Over two million total viewers tuned in to last night’s episode, making it the most-watched “Challenge” telecast in more than two years.  Through eight weeks, “The Challenge: Rivals” is averaging a 1.6 rating, up +14% from last season.  “The Challenge: Rivals” is Wednesday’s #1 original cable series with P12-34 and averages over 1.7 million total viewers each week.

Source:  The Nielsen Company.  Live+SD P12-34 coverage ratings.  “The Challenge: Rivals” premiere telecasts (6/22/11-08/10/11).  Most-watched = total viewers (2.057 million).  Most-watched telecast since “Real World/Road Rules Challenge: The Duel II” (6/10/09; 2.188 million).  Time period rank based on P12-34 impressions.

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