via press release:
MTV’s “The Challenge: Rivals” delivers its largest
audience in more than two years
Tune in for “The Challenge: Rivals” Finale on Wednesday, August 24th At 10PM ET/PT
New York, NY – August 11, 2011 - Last night MTV drew the largest P12-34 audience of any cable network during the 10 PM hour thanks to “The Challenge: Rivals,” which posted a season-best 2.0 P12-34 rating. Over two million total viewers tuned in to last night’s episode, making it the most-watched “Challenge” telecast in more than two years. Through eight weeks, “The Challenge: Rivals” is averaging a 1.6 rating, up +14% from last season. “The Challenge: Rivals” is Wednesday’s #1 original cable series with P12-34 and averages over 1.7 million total viewers each week.
Source: The Nielsen Company. Live+SD P12-34 coverage ratings. “The Challenge: Rivals” premiere telecasts (6/22/11-08/10/11). Most-watched = total viewers (2.057 million). Most-watched telecast since “Real World/Road Rules Challenge: The Duel II” (6/10/09; 2.188 million). Time period rank based on P12-34 impressions.