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Iowa Debate Averages over 5 Million Viewers on Fox News - Cable News Ratings for Thursday, August 11, 2011

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August 12th, 2011

Live + Same Day Cable News Daily Ratings for Thursday August 11, 2011

Last night's Republican Presidential Debate averaged 5.1 million viewers with 1.4 million adults 25-54. It was by far the most-watched debate of 2011.

  • Compared to FNC’s first debate on 5/5/11 – last night’s was 55% higher with P2+ and 67% higher with A25-54
  • Compared to CNN’s debate on 6/13/11 – FNC’s debate last night was 60% higher with P2+ and 56% higher with A25-54.
  • Compared to the same day last year, FNC saw a 158% increase with P2+ and 178% increase with A25-54
  • Compared to 2011 to date average, FNC was up 170% with P2+ and 206% with A25-54.

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,495            411            728
CNN         421            145            197
MSNBC         455            143            232
CNBC         236             66            128
FBN           87             14             49
HLN         324            103            169
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       4,369         1,143         1,946
CNN         638            219            307
MSNBC         785            241            372
CNBC         102             29             49
FBN           50             10             28
HLN         645            173            305
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         929            326            584
CNN American Morning         217             82            123
MSNBC Morning Joe         419            139            234
CNBC Squawk Box         242            101            156
HLN Morning Express w/ Meade         298            114            178
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,363            331            594
CNN Situation Room         513            141            191
MSNBC Hardball WITH C. MATTHEWS         690            160            315
CNBC FAST MONEY         284             44            174
HLN HLN SPECIAL REPORT         283             80            133
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,667            338            709
CNN Situation Room         495            151            227
MSNBC MSNBC LIVE         683            173            323
CNBC Mad Money         281             71            169
HLN Prime News         366             90            174
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,549            341            666
CNN John King USA         420            153            208
MSNBC Hardball WITH C. MATTHEWS         676            177            333
CNBC Kudlow Report         160             34             80
HLN ISSUES         536            105            258
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,995            565         1,263
CNN Anderson Cooper 360         579            193            249
MSNBC Last Word W/ L. ODONNELL         842            246            380
CNBC CNBC SPECIAL REPORT         104             31             54
HLN Nancy Grace         833            207            386
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC REPUBLICAN PRES DEBATE       4,819         1,306         2,102
CNN Piers Morgan Tonight         688            228            354
MSNBC Rachel Maddow Show         818            265            421
CNBC CNBC SPECIAL REPORT         112             27             58
HLN Dr. Drew         697            196            344
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC REPUBLICAN PRES DEBATE       5,280         1,546         2,460
CNN Anderson Cooper 360         647            237            319
MSNBC Ed Show         693            214            315
CNBC CNBC TITANS: LEE IACOCCA           91             27             36
HLN Joy Behar         444            127            208
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,858            908         1,452
CNN John King USA         513            219            260
MSNBC Last Word W/ L. ODONNELL         631            243            298
CNBC Mad Money         104             67             72
HLN SHOWBIZ TONIGHT         270             76            139

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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