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Updated: Thursday Cable Ratings: 'Jersey Shore' Down But Dominant + 'Burn Notice,' 'Suits,' 'Project Runway,' 'Wilfred,' 'Futurama,' 'Louie' & More

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August 12th, 2011

 

NFL was back, both nationally on ESPN and in several local markets and many shows were down from last week. Jersey Shore dropped 14% with adults 18-49 to a 3.7 rating to go along with the 7.374 million viewers. Despite the drop, it still easily dominated cable.  The Seahawks/Chargers game on ESPN was a distant second with a 1.7 adults 18-49 rating and 4.39 million viewers. The Jersey Shore encore at 11pm averaged a 1.4 adults 18-49 rating and 2.4 million viewers.

USA’s Burn Notice was down 0.2 to a 1.2 adults 18-49 rating and 4.739 million viewers and stablemate Suits which had to go head-to-head with Jersey Shore. lost 0.1 to a 1.2 adults 18-49 rating and 3.96 million viewers. Lifetime's Project Runway was steady with a a 1.1 adults 18-49 rating. FX’s Wilfred, which also had to battle Snooki and crew, was actually up 0.1  from last week to a 0.7 adults 18-49 rating,. Louie was steady with a 0.4 adults 18-49 rating for the normal 10:30 episode (unfortunately I did not see the results for the new episode that aired at 11pm).  Comedy Central’s Futurama was down a tenth from last week with a 0.7 adults 18-49 rating.

Ugly Americans was a little less ugly last night, rising a tenth to a 0.4 rating with adults 18-49 and 888K viewers. LA Ink was steady with a 0.5 adults 18-49 rating and 1.119 million viewers.

Update: commenter Nick added some additional data, including the numbers for Lopez Tonight's final show and the 11pm Louie numbers in the comments, I've posted them again below the table.

We only receive the top 100 cable shows for adults 25-54 for the whole day from our source. If you don’t see an original episode of a show here, it’s because it wasn’t in the top 100. I attempt to filter out repeats, kids shows, and most non-primetime shows. Also, to limit the size of the list, I list only the top rated airing of each individual show.Will add extras that @TravisYanan reports later below.

Thursday's Cable Ratings:

Program Net Time Viewers (000) 18-49 Rating
Jersey Shore SSN 4 MTV 10:00 PM 7374 3.7
NFL PRE-SEASON FOOTBALL L ESPN 8:00 PM 4390 1.7
Family Guy ADSM 11:30 PM 3361 1.4
JERSEY SHORE SSN 4 MTV 11:00 PM 2941 1.4
Suits USA 10:00 PM 3963 1.2
Burn Notice USA 9:00 PM 4749 1.2
Project Runway LIF 9:00 PM 2806 1.1
REPUBLICAN PRES DEBATE FOXNC 9:00 PM 5053 0.8
Futurama CMDY 10:00 PM 1462 0.7
WILFRED FX 10:00 PM 1229 0.7
THAT 70S SHOW NAN 12:39 AM 1587 0.7
CHILDRENS HOSPITAL ADSM 12:00 AM 1633 0.7
AFTER The First 48 AEN 9:00 PM 1770 0.6
A.N.T. FARM - LN DSNY 11:00 PM 3062 0.6
LA Ink TLC 10:00 PM 1119 0.5
Daily Show CMDY 11:00 PM 1312 0.5
WORLDS DUMBEST TRU 9:00 PM 1089 0.5
Beyond Scared Straight AEN 11:00 PM 1266 0.5
Colbert Report CMDY 11:31 PM 1119 0.5
MY BABYSITTER (SERIES)-LN DSNY 11:30 PM 2633 0.5
IMPACT WRESTLING SPIKE 9:00 PM 1536 0.5
Chopped FOOD 8:00 PM 1114 0.4
Conan TBSC 11:00 PM 784 0.4
TOP 20 MOST SHOCKING TRU 10:00 PM 891 0.4
Louie FX 10:31 PM 733 0.4
HOUSE HUNTERS HGTV 10:00 PM 1450 0.4
SYFY MOVIE SYFY 9:00 PM 932 0.4
Ugly Americans CMDY 10:30 PM 888 0.4
MY FIRST PLACE HGTV 8:30 PM 1301 0.4
Pardon The Interruption ESPN 5:30 PM 855 0.4
Shake It Up DSNY 8:30 PM 2819 0.4
SELLING NEW YORK HGTV 9:00 PM 1315 0.4
Ancient Aliens HIST 10:00 PM 1318 0.4
RUSSIAN DOLLS LIF 10:32 PM 975 0.4
AROUND The League NFLN 7:30 PM 737 0.3
Chelsea Lately ENT 11:00 PM 740 0.3
BONES TNT 8:00 PM 1487 0.3
EXTREME CHEF FOOD 10:00 PM 844 0.3

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via commenter Nick:

Lopez Tonight (TBS, 12 AM)
-0.542 million viewers
-0.27 A18-49
-0.36 A18-34

And note that its A18-34 ratings was -42% from Conan before it (0.62). It also added another 180K viewers at 2 AM (0.09 A18-49, 0.14 A18-34).

Some A18-34 ratings only:

Jersey Shore
10 PM: 5.51 18-34
11 PM: 2.07 18-34

Wilfred (FX, 10 PM)
-0.73 A18-34

Louie (FX, 10:30 PM)
-0.50 A18-34

Childrens Hospital (Adult Swim, 12 AM)
-0.95 A18-34

Louie’s second new episode held up very well in the demos, actually increasing a tad in A18-34.

Louie (FX, 11 PM)
-0.637 million viewers
-0.37 A18-49
-0.52 A18-34

NTSF:SD:SUV:: (Adult Swim, 12:15 AM)
-1.040 million viewers
-0.44 A18-49
-0.66 A18-34

Green Room with Paul Provenza (Showtime, 11 PM)
-0.036 million viewers
-0.02 A18-49

Sweet Home Alabama (CMT, 9 PM)
-0.354 million viewers
-0.13 A18-49
-0.13 A18-34

Texas Women (CMT, 10 PM)
-0.408 million viewers
-0.18 A18-49
-0.24 A18-34

Sweet Home Alabama’s 11 PM repeat took in another 277K viewers and actually fared better than the 9 PM airing in A18-34 (0.19).

Degrassi: Now or Never (TeenNick, 9 PM)
-0.628 million viewers
-0.19 A18-49
-0.27 A18-34

And, finally, ’90s Are All That’. Compared to last Thursday, 12 AM hour is -38% in viewers and -20% in the demos while the 1 AM hour is -47% in viewers and -25% in A18-34. 2 AM fell even harder in the demos (-29%).

All That (TeenNick, 12 AM)
-0.230 million viewers (+74% from 11:30 lead-in What I Like About You)
-0.09 A18-49 (+200% from lead-in)
-0.12 A18-34 (+500% from lead-in)

Kenan and Kel (TeenNick, 12:30 AM)
-0.253 million viewers
-0.12 A18-49
-0.20 A18-34

Clarissa Explains It All (TeenNick, 1 AM)
-0.156 million viewers
-0.08 A18-49
-0.14 A18-34

Doug (TeenNick, 1:30 AM)
-0.172 million viewers
-0.09 A18-49
-0.16 A18-34

All That (TeenNick, 2 AM)
-0.162 million viewers
-0.07 A18-49
-0.13 A18-34

Kenan and Kel (TeenNick, 2:30 AM)
-0.161 million viewers
-0.08 A18-49
-0.14 A18-34

To see past daily cable ratings posts click here.

If we see additional ratings from @TravisYanan, I will post them below.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

 
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