USA vs. Mexico Soccer Friendly Averaged 4.5 Million Viewers on Univision; 9.4 Million Watched at Least Part of Match

Categories: Network TV Press Releases,TV Sports Ratings & News

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August 12th, 2011

via press release:

UNIVISION #1 NETWORK IN PRIMETIME ON WEDNESDAY NIGHT WITH uSA VS. MEXICO SOCCER MATCH BEATING ABC, CBS, FOX AND NBC AMONG ADULTS 18-49 AND ADULTS 18-34

 

“The Eternal Rivals” International Friendly Reached 9.4 Million Viewers


MIAMI, FL – AUGUST 12, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its live coverage of the international friendly featuring the United States National Team against the Mexican National Team reached 9.4 million viewers who tuned in to all or part the broadcast.

In a highly anticipated game debuting the new coach for the US team or “el equipo de todos,” Univision’s coverage of the match ranked as the #1 broadcast program on the night among Adults 18-34, Men 18-34, Men 18-49 and Persons 12-34 – outperforming ABC, CBS, FOX and NBC. The friendly also ranked Univision as the #1 network in primetime among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34 and Persons 12-34 – beating ABC, CBS, FOX and NBC.

In addition, on Univision local stations the match was the #1 broadcast program of the entire day, regardless of language, among Persons 2+ in Los Angeles and Houston, among Adults 18-49 and People 12-34 in Los Angeles, Houston and Dallas, among Men 18-49 and Persons 18-34 in Los Angeles, New York, Houston and Dallas, and among Men 18-34 in Los Angeles, New York, Houston, Dallas and Chicago.

In conjunction to live coverage on the Univision Network, Univision offered free streaming of the friendly match online at www.UnivisionDeportes.com, where the USA vs. Mexico friendly resulted in over 1 million minutes of live streaming across 25,000 unique media players, with an average of 45 minutes of engagement per unique player, according to Univision.com US/PR Online Live Stream Player Records.

ADDITIONAL NATIONAL HIGHLIGHTS

 

Wednesday night’s friendly match airing live from 8:30 p.m. to 11:12 p.m. ET was the #1 broadcast program on the night in many key demos averaging:

  • 4.5 Million Persons 2+ (4,485,000)
  • 1.6 Million Adults 18-34 (1,581,000)
  • #1 broadcast program on the night beating such high profile programs as  NBC’s “America’s Got Talent,” CBS’s “Big Brother 13,” Fox’s “So You Think You Can Dance Finale” and ABC’s “Primetime Nightline: Celebrity Secrets”
  • 2.7 Million Adults 18-49 (2,689,000)
  • 1.0 Million Men 18-34 (1,002,000)
    • #1 broadcast program on the night beating such high profile programs as  NBC’s “America’s Got Talent,” CBS’s “Big Brother 13,” Fox’s “So You Think You Can Dance Finale” and ABC’s “Primetime Nightline: Celebrity Secrets”
  • 1.7 Million Men 18-49 (1,688,000)
    • #1 broadcast program on the night beating such high profile programs as  NBC’s “America’s Got Talent,” CBS’s “Big Brother 13,” Fox’s “So You Think You Can Dance Finale” and ABC’s “Primetime Nightline: Celebrity Secrets”
  • 2.0 Million Persons 12-34 (1,951,000)
    • #1 broadcast program on the night beating such high profile programs as  NBC’s “America’s Got Talent,” CBS’s “Big Brother 13,” Fox’s “So You Think You Can Dance Finale” and ABC’s “Primetime Nightline: Celebrity Secrets”

     

    Source: The Nielsen Company NPM, Live+SD 8/10/11. Reach based on Nielsen Fast Cume with a 6+ minute qualifier.

     

    Additionally, Univision was the #1 primetime network on the night, broadcast or cable, across key demos:

    • 2.6 Million Adults 18-49 (2,577,000)
    • 1.5 Million Adults 18-34 (1,506,000)
    • 1.5 million Men 18-49 (1,528,000)
    • 903,000 Men 18-34
      • More than FOX and NBC combined
      • 1.9 million Persons 12-34 (1,863,000)

     

    Source: The Nielsen Company NPM, Live+SD Broadcast Prime 8/10/11 8:00 p.m.-11:00 p.m. ET.

     

    LOCAL HIGHLIGHTS

     

    Regardless of language, on Wednesday, August 10, the USA vs. Mexico friendly was the #1 broadcast program of the entire day (6 a.m. to 2 a.m.) in the following markets:

    • Among Persons 2+ in Los Angeles and Houston
    • Among Adults 18-49 and People 12-34 in Los Angeles, Houston and Dallas
    • Among Men 18-49 and People 18-34 in Los Angeles, New York, Houston and Dallas
    • Among Men 18-34 Los Angeles, New York, Houston, Dallas and Chicago

     

    Regardless of language, on Wednesday night, the match made Univision stations #1 during the time period in the following markets:

    • Among Persons 2+ in Los Angeles, Houston, Dallas and Phoenix
    • Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and San Francisco
    • Among Men 18-49 and Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco
    • Among Persons 12-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

     

    During Univision’s coverage of the USA vs. Mexico friendly, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:

    • Among Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco

    In fact in Los Angeles, Univision had two times the audience of the ABC, CBS, NBC and FOX stations combined among Adults 18-49. The Los Angeles station also had:

    • Among Adults 18-34, three times the audience of  the ABC, CBS, FOX and NBC stations combined
    • Among Men 18-49, three times the audience of  the ABC, CBS, FOX and NBC stations combined
    • Among Men 18-34, four times the audience of  the ABC, CBS, FOX and NBC stations combined
    • Among Persons 12-34, three times the audience of  the ABC, CBS, FOX and NBC stations combined

     

    In Houston, the Univision station had higher viewership than the ABC, CBS, FOX and NBC stations combined among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34 and Persons 12-34.

    In San Francisco, the Univision station had higher viewership than the ABC, CBS, FOX and NBC stations combined among Adults 18-34, Men 18-49, Men 18-34 and Persons 12-34.

    Source:  The Nielsen Company, live game across time zones.  Live+SD.

     
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