For the 2nd Week in a Row, ABC’s ‘Bachelor Pad’ Stands as Monday’s No. 1 Program Across All Key Women Demos

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via press release:

For the 2nd Week in a Row, ABC’s “Bachelor Pad” Leads its Time Period and

Stands as Monday’s No. 1 Program Across All Key Women Demos

 

“Bachelor Pad” Improves on its Year-Ago Telecast in Total Viewers and Young Adults

 

ABC’s “Castle” Tops NBC’s “Harry’s Law” in Total Viewers and Adults 18-49,

Hitting a Summer-High in the Key Young Adult Demo

 

Monday Night (8:00-11:00 p.m.)

With the “Bachelor Pad” and a repeat airing of “Castle,” ABC took second place to Fox’s all-original 8:00 – 10:00 p.m. lineup on Monday night in Total Viewers (5.5 million) and Adults 18-49 (1.7/5).

 

  • ABC increased its overall Monday audience year to year for the 2nd week in a row, rising 12% over the same night last year with an all-original schedule (4.9 million on 8/16/10).

 

“Bachelor Pad” (8:00-10:00 p.m.)

For the 2nd consecutive week, ABC’s “Bachelor Pad” won its time period (8:00 – 10:00 p.m.) and finished as Monday’s No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).

 

  • “Bachelor Pad” surged over the same night last year by double-digit percentages with Total Viewers (+15% – 6.3 million vs. 5.5 million) and Adults 18-49 (+11% – 2.1/6 vs. 1.9/6).  In addition, the show built from its week-ago season opener by 11% in Men 18-34.

 

“Castle” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat airing of “Castle” beat out NBC’s repeat “Harry’s Law” by 18% in Total Viewers (3.9 million vs. 3.3 million) and by 13% in Adults 18-49 (0.9/3 vs. 0.8/2).  Additionally, “Castle” ranked No. 1 against its CBS (“Hawaii Five-0”) and NBC (“Harry’s Law”) competition with key Women (W18-34/W18-49).

 

  • “Castle” hit a summer-high among Adults 18-49, posting its top summer number in nearly 1 year – since 8/18/10.

 

  • The repeat ABC drama grew its hour year to year by 5% in Total Viewers, outdrawing original programming in the time period on the same night last year (3.7 million with “Dating in the Dark”).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/15/11.

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