Univision was the #2 broadcast network in primetime among Adults 18-34 for the Week Ending August 14

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via press release:

Univision was the #2 broadcast network in primetime among Adults 18-34, out-delivering ABC, NBC and CBS for the entire week

 

Univision has ranked #3 network or higher for the last 8 out of 12 weeks among Adults 18-49

 

Univision Broadcast Prime Highlights – Week of August 8, 2011 to August 14, 2011

  • Univision was the #2 broadcast network in primetime among Adults 18-34, out-delivering ABC (+33%), NBC (+77%), and CBS (+49%) for the entire week.
  • Univision ranked as the #3 broadcast network in prime for the second consecutive week among Adults 18-49, out-delivering NBC (+16%), and ABC (+1%). Univision has ranked #3 network or higher for the last 8 out of 12 weeks.
  • Univision was the #1 network on Friday night for the 19th consecutive Friday among Adults 18-34.

ü  Univision’s entire prime line up ranked among the top five programs among Adults 18-49 and Adults 18-34 including the #1 program for the night, “Fuerza del Destino” (The Power of Destiny,)  #3 ranked “Teresa,” and #4 ranked “Rosa de Guadalupe.”

ü  Univision was the also the #2 network for the night among Adults 18-49.

  • Airing the highly anticipated friendly match between the USA and Mexico Mens National Teams, Univision ranked as the #1 broadcast network among Adults 18-49 and Adults 18-34 on Wednesday night beating FOX, ABC, NBC, and CBS.

ü  9.4 Million Total Viewers 2+ tuned into all or part of Wednesday night’s match.

ü   The Eternos Rivales friendly match ranked as the #1 program for the night among Adults 18-34 and was the #2 program for the entire week among Adults 18-34.

ü  The friendly match was also the #3 program for the night among Adults 18-49

  • On Thursday night, Univision ranked as the #2 broadcast network among Adults 18-34 beating ABC, NBC, and CBS. Univision aired the #2 (Teresa) and #4 (Fuerza del Destino) top ranked programs among Adults 18-34.
  • On Sunday night, Univision ranked as the #2 network among Adults 18-34. Audiences continue to tune in to Univision’s talent competition “Pequeños Gigantes” (Little Giants), the #2 program Sunday night among Adults 18-34 and the #4 program among Adults 18-49.

ü  The talent competition solidified Univision’s position as the #2 network among Adults 18-34 and #3 network among Adults 18-49.

ü  Led by the continued success of Pequeños Gigantes, Univision was the #1 network among Kids 2-11 and #2 ranked among Teens 12-17 for the entire week.

  • Led by “Teresa”, Univision ranked as the #1 broadcast network for the week from 8PM to 9PM among Adults 18-34 and ranked #3 among Adults 18-49.
  • From 9PM to 10PM airing “Fuerza del Destino,” Univision ranked as the #1 broadcast network for the week for the hour among Adults 18-34 and ranked #2 among Adults 18-49.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34 and on 6 out of 7 nights last week among Adults 18-49.
  • Thus far in 2011, Univision continues to be the #3 broadcast network averaging more Adults 18-34 viewers than CBS (+14%) and NBC (+16%)
  • Season-to-Date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+4%) while the English-language broadcast networks are reporting audience declines (ABC -12%, CBS -12%, NBC -12%, and FOX -8%); Univision’s audience also increased among Total Viewers 2+ (+6%) and Adults 18-34 (+7%).
  • Univision aired 7 of the top 20 programs among Adults 18-34 this past week.
  • During the summer months, Univision ranks as the #1 broadcast network among Adults 18-34 beating FOX (+5%), ABC (+7%), NBC (+30%), and CBS (+95%.) Univision also posts year-to year audience increases among Adults 18-49 and Total Viewers 2+. 
  • On Saturday night, Univision’s “Sabado Gigante” (Giant Saturday) at 8PM positioned Univision as the #3 network  for the night among Adults 18-34.

 

 

Broadcast Prime Network Rankers – Week of August 8, 2011 to August 14, 2011

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  FOX

1.6

6

1,090

 

1

  FOX

1.8

6

2,324

 

1

  FOX

1.0

4

255

2

  UNI

1.4

5

988

 

2

  CBS

1.4

4

1,892

 

2

  UNI

0.9

4

233

3

  ABC

1.1

4

744

 

3

  UNI

1.4

4

1,787

 

3

  ABC

0.9

4

217

4

  CBS

1.0

3

662

 

4

  ABC

1.3

4

1,768

 

4

  NBC

0.8

3

187

5

  NBC

0.8

3

559

 

5

  NBC

1.2

4

1,545

 

5

  CBS

0.6

2

151

6

  TEL

0.4

2

296

 

6

  TEL

0.4

1

538

 

6

  TEL

0.2

1

57

7

  CW

0.3

1

217

 

7

  CW

0.3

1

397

 

7

  CW

0.2

1

54

8

  TF

0.2

1

106

 

8

  TF

0.2

1

220

 

8

  TF

0.1

0

18

9

  AZA

0.1

0

59

 

9

  ETV

0.1

0

101

 

9

  ETV

0.0

0

10

10

  ETV

0.1

0

53

 

10

  AZA

0.1

0

100

 

10

  AZA

0.0

0

9

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.0

4

430

 

1

  CBS

4.1

7

4,713

 

1

  CBS

2.1

6

6,310

2

  FOX

0.8

3

315

 

2

  ABC

2.9

5

3,395

 

2

  ABC

1.6

4

4,712

3

  ABC

0.7

3

312

 

3

  NBC

2.9

5

3,339

 

3

  FOX

1.6

4

4,678

4

  NBC

0.6

2

254

 

4

  FOX

2.8

5

3,243

 

4

  NBC

1.6

4

4,608

5

  CBS

0.4

2

179

 

5

  UNI

1.8

3

2,068

 

5

  UNI

1.1

3

3,378

6

  TEL

0.2

1

92

 

6

  TEL

0.6

1

642

 

6

  TEL

0.3

1

973

7

  TF

0.1

0

45

 

7

  CW

0.5

1

590

 

7

  CW

0.3

1

768

8

  CW

0.1

0

43

 

8

  TF

0.2

0

257

 

8

  TF

0.1

0

374

9

  AZA

0.1

0

21

 

9

  AZA

0.1

0

140

 

9

  AZA

0.1

0

215

10

  ETV

0.0

0

21

 

10

  ETV

0.1

0

120

 

10

  ETV

0.1

0

195

Source: The Nielsen Company, NPM, Live+SD data;(08/08/2011-08/14/2011) M-Sat 8pm-11pm, Sun 7pm-11pm; Season-To-Date: 2010/2011 (09/20/2010-08/14/2011) and 2009/2010 Season-To-Date (09/21/2009-08/15/2010); Summer Months 2011 (5/30-8/14/11) and 2010 (5/31-8/15/10).

 

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