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USA Network Again Dominates Primetime Cable Ratings for the Week Ending August 14, 2011

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August 16th, 2011

USA stayed on top in primetime, beating out its nearest competitor History by 32% with adults 18-49, and ahead of Disney by 8% in average primetime total viewers. Nickelodeon remained at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week  of August 8-14, 2011

Net Viewers (000)
USA 3009
DSNY 2783
FOXN 2242
TNT 2158
HIST 2083
A&E 1745
ESPN 1543
FOOD 1406
NAN 1367
SYFY 1351
FAM 1314
HGTV 1264
ADSM 1244
MTV 1218
FX 1213
NKJR 887
TBSC 1139
DISC 1017
TRU 1005
TLC 978
LIFE 976
HALL 849
NFLN 606
CMDY 881
TVLD 861

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Adults 18-49 Prime-time Average (Live+SD)

Net Viewers (000)
USA 1184
HIST 900
A&E 871
MTV 803
TNT 717
ESPN 684
FOOD 683
TBSC 674
FAM 625
FX 619
CMDY 564
SYFY 542
DSNY 532
ADSM 525
TRU 498
NFLN 309
DISC 465
TLC 457
NAN 455
HGTV 435
LIFE 428
SPK 427
VH1 420
EN 398
BET 386

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Total Day Average Viewers (Live+SD)

Net Viewers (000)
NICK 2303
DSNY 1997
ADSM 1408
NAN 1331
TOON 1244
FOXN 1188
USA 1186
TNT 1119
HIST 918
A&E 836
ESPN 809
FX 765
HGTV 710
FAM 696
FOOD 692
TBSC 683
TRU 664
NKJR 638
MTV 626
DISC 576
LIFE 564
TVLD 562
SYFY 553
TLC 544
SPK 539

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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