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TV Ratings Thursday: Eagles-Steelers Preseason Action Dominates; 'Big Brother,' All ABC Shows Rise

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August 19th, 2011

Scoreboard FOX CBS ABC Uni NBC CW
rating/Share: Adults 18-49 3.0/9 2.0/6 1.5/5 1.3/4 0.8/3 0.3/1
Rating/Share: Adults 18-34 2.6/9 1.5/5 1.1/4 1.4/5 0.7/2 0.3/1
Total Viewers (million) 8.356 6.953 5.302 3.151 2.512 1.017

Due to the nature of live sports programming the ratings for Fox (NFL Preseason) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Due to local NFL preseason preemptions, the Fast Nationals for CBS are inflated.

However it shakes out in the finals, Fox is poised to win the night comfortably, both with adults 18-49 and total viewers. There was one other game (Buccaneers vs. Patriots)  that would've aired locally and preempted national programming in New England (including Boston) and Tampa Bay.

Pending adjustments Big Brother was up 11% to a 3.0 adults 18-49 rating versus last week when there were several local pre-emptions for CBS.

ABC saw big gains versus last week when it too had several pre-emptions. Wipeout was up 36% to a 1.9 adults 18-49 rating, Expedition Impossible was up 18% to a 1.3 adults 18-49 rating and Rookie Blue was up 20% to a 1.2 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Thursday, August 18, 2011: 

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS The Big Bang Theory (R) 1.9/7 7.30
ABC Wipeout 1.9/7 6.70
FOX NFL Preseason: Eagles vs. Steelers 3.2/11 8.70
NBC Community (R) 0.6/2 2.17
CW Vampire Diaries (R) 0.4/1 1.12
8:30 CBS Rules of Engagement (R) 1.9/6 6.50
NBC Parks & Recreation (R) 0.7/2 1.83
9:00 CBS Big Brother 3.0/5 7.97
FOX NFL Preseason: Eagles vs. Steelers 3.3/9 9.06
ABC Expedition Impossible 1.3/4 4.58
NBC The Office (R) 1.0/3 2.51
CW Plain Jane (R) 0.3/1 0.92
9:30 NBC 30 Rock (R) 1.0/3 2.45
10:00 FOX NFL Preseason: Eagles vs. Steelers
CBS The Mentalist (R) 1.2/4 5.99
ABC Rookie Blue 1.2/4 4.63
NBC Law & Order: SVU (R) 0.9/3 3.05

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets (with Kansas City currently delayed), household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.0/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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