via press release:
GLOBAL MUSIC SENSATION PITBULL READY TO BRING THE PARTY TO THE “2011 MTV VIDEO MUSIC AWARDS” STAGE
BRITISH POP PHENOMENON JESSIE J NAMED AS
VMA HOUSE ARTIST
Nicki Minaj, Taylor Lautner, Drake, Joe Jonas, Jared Leto, and JB Smoove
Confirmed To Present At The 28 th Annual Awards Show Airing Live From
Nokia Theater In Los Angeles On Sunday, August 28 at 9:00PM (Live ET/Tape Delayed PT)
New York, NY – August 22, 2011 – MTV today announced that international music superstar and two-time 2011 VMA nominee, Pitbull is the next artist to bring the heat to the “2011 MTV Video Music Awards” stage. He will perform the worldwide #1 smash “Give Me Everything” from his critically acclaimed albumPlanet Pit. The energetic performance will feature special guests Grammy nominated R & B soul-singer Ne-Yo, and up-and-coming songstress Nayer as they bring the Miami club scene to the Nokia Theater and are sure to get viewers on their feet!
Additionally, international pop star, Jessie J, known for her hit “Price Tag” featuring B.o.B will serve as the house artist for this year’s show. With her distinct voice and catchy lyrics, Jessie J will wow and entertain the VMA audience. The UK native, whose album has reached Top 5 in numerous markets and who has received over 170 million views on YouTube will support Katy Perry on the final leg of her California Dreams Tour this fall.
Finally, MTV adds Nicki Minaj, Taylor Lautner, Drake, Joe Jonas, Jared Leto, and JB Smoove from HBO’s “Curb Your Enthusiasm,” who will bring their comedic and musical talents to the presenter stage and join the great line-up of previously announced presenters: Selena Gomez, Seth Rogen, Kim Kardashian, Rick Ross, and Odd Future.
Pitbull joins the previously announced 2011 VMA performers including Lady Gaga, Adele, Bruno Mars, Lil Wayne, Chris Brown, and Young The Giant. The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.)
Viewers can vote for general VMA categories, including “Best New Artist,” by visiting vma.mtv.com online or m.mtv.com on their mobile phone. In addition, Best New Artist text voting is open to all wireless carrier subscribers by texting BNA to 66333. Voting continues through the show, live on August 28th. Verizon subscribers can vote on all categories via SMS by texting VMA to 66333 (standard message rates apply.)
The 2011 “MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history.
To watch video of last year’s biggest moments, get the full list of last year’s show winners and can check out fashion, celebrity and music commentary from the shows’ red carpets, please go tovma.mtv.com.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2011 MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Jen Jones is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2011 MTV Video Music Awards are 5® Gum, COVERGIRL, Dove® go fresh Deodorant, Kia Motors America, PacSun, Sharpie®, State Farm®, Taco Bell® and Verizon.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.